SumDU Repository: Browsing DSpace

Browsing Маркетинг і менеджмент інновацій (Marketing and Management of Innovations) by Issue Date

Showing results 1 to 20 of 1498

Issue Year	Title	Author(s)	Type	Views	Downloads
2024	Digital Marketing in the Survival and Growth Strategies of Small and Medium-Sized Businesses During the War in Ukraine	Oklander, M.; Yashkina, O.; Zlatova, I.; Cicekli, I.; Letunovska, Nataliia Yevhenivna	Article	28	28
2024	Attitudes Towards New Career Approaches among Working Students: A Comparative Analysis with Nonstudent Employees	Ozturk, U.; Yildirim, E.	Article	5	4
2024	Mapping the Trend of Digital Transformation in Omni-Channel Retailing: A Bibliometric Analysis	Hasbullah, N.N.; Kiflee, A.K.R.; Anwar, S.; Ramachandran, K.K.	Article	9	7
2024	The Mediating Effect of Customer Loyalty on the Relationships among Supply Chain Performance, Inventory Management and Quality Management	Nadason, S.; Vasudevan, H.; Yee, C.M.	Article	7	5
2024	Examining the Relationship between Innovation Activity and Corporate Cooperation among Small and Medium-sized Business Operating in the Slovak ICT Sector	Korcsmaros, E.; Machova, R.; Csereova, A.	Article	9	7
2024	The Impact of Online Advertising on Store Visiting: Saudi Arabia	Zouaoui, R.; Hamdi, R.	Article	5	4
2024	The Impact of Flight Attendants' Attractiveness on Perceived Service Quality: An EEG Perspective	Akan, S.; Atalik, O.	Article	43	25
2024	Virtual Teams in The University: A Critical Literature Review and A Research Agenda	Miranda, F.J.; Chamorro-Mera, A.	Article	100	74
2024	Innovative Approaches to Improving the Process of Risk Management in the Context of Developing a Strategy for the Foreign Economic Activity of Enterprises	Kuznietsova, Anzhela Yaroslavivna; Kulish, D.; Prykhodko, B.; Kuznietsov, Oleksandr Yuriiovych	Article	54	29
2024	The Development of The E-Commerce Market in Poland in the Conditions of Intensification of Migration Processes	Zatonatska, T.; Fareniuk, Y.; Juscius, V.; Martinkiene, Ju.; Maksymchuk, O.	Article	61	34
2024	How VLOG Promotion Content Influences Consumer Attitudes	Jiang, L.; Yukio, K.	Article	72	39
2024	Consumer Behaviour: Impact of Social and Environmental Sustainability	Santoso, S.	Article	44	25
2024	Barriers to Sustainable Management of Organizational Intellectual Capital	Gross-Golacka, E.; Brzozowska, A.; Balcerzyk, R.; El Emary, I.M.M.	Article	36	22
2024	Innovative Activity of SPA Companies in the Slovak and Czech Republic in the Context of the COVID-19 Pandemic	Senkova, A.; Kolesarova, S.; Kosikova, M.	Article	4	4
2024	Examination of Content Types and Social Media Engagement Indicators on Facebook: Case Analysis of a 5-Star Hotels of Visegrad Group Countries	Nastisin, L.; Fedorko, R.; Gavurova, B.; Bacik, R.	Article	12	6
2024	Hospitality 2.0: Decoding the Role of E-HRM in Innovation and Sustainability	Parveen, M.; Alraddadi, A.A.N.	Article	6	1
2024	Digitalization of Marketing as an Innovation Tool for Customers’ Evaluation	Parkhomenko, N.; Starchon, P.; Vilcekova, L.; Olsavsky, F.	Article	13	6
2024	Innovations in the Energy Sector as a Powerful Catalyst for Financial Transformations	Strielkowski, W.	Article	16	8
2024	The Relationship between Consumer Life Orientation and Panic Buying Behaviour in the COVID-19 Pandemic Process	Cakirkaya, M.; Kocyigit, M.	Article	7	1
2023	Increasing Sales Through Social Media Marketing: The Role of Customer Brand Attachment, Brand Trust, and Brand Equity	Heidari, S.; Zarei, M.; Daneshfar, A.; Dokhanian, S.	Article	-1631984307	-681991129