Please use this identifier to cite or link to this item: http://essuir.sumdu.edu.ua/handle/123456789/42170
Title: Development of the Quantitative Five Forces Analysis as a Strategic Management Tool
Authors: Shvindina, Hanna Oleksandrivna
Shkurko, I.I.
Keywords: strategic planning
strategic analysis
industry analysis
competitive forces
Five Forces Model
industry attractiveness
Issue Year: 2015
Publisher: Sumy State University
Citation: Shvindina, H.O. Development of the Quantitative Five Forces Analysis as a Strategic Management Tool [Текст] / H.O. Shvindina, I.I. Shkurko // Вісник Сумського державного університету. Серія Економіка. - 2015. - Т.2, № 1. - С. 75-82.
Abstract: In the article opportunities for the development and improvement of Porter’s Five Forces Model implementation for strategic management were found. Main criterions of determining the strength of competitive forces within the industry, and thus affecting the industry attractiveness were identified. The methodology of Quantitative Five Forces Analysis for determining the attractiveness of industry in quantitative terms was designed, which can become the tool for strategic decision-making.
URI: http://essuir.sumdu.edu.ua/handle/123456789/42170
Type: Article
Appears in Collections:Вісник Сумського державного університету. Економіка

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