Usage of patriotic motives in promotion of products in markets

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Title	Usage of patriotic motives in promotion of products in markets
Authors	Bozhkova, Viktoriia Viktorivna Prokopenko, Olha Volodymyrivna Prokopenko, M.O.
ORCID	http://orcid.org/0000-0002-1557-3819
Keywords	patriotic motives production means marketing communications instruments efficiency
Type	Article
Date of Issue	2015
URI	http://essuir.sumdu.edu.ua/handle/123456789/44394
Publisher	Sumy State University
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Citation	Bozhkova V.V., Prokopenko O.V., Prokopenko M.O. Usage of patriotic motives in promotion of products in markets // Economic Processes Management: International Scientific E-Journal. 2015. № 4.
Abstract	In the article the patriotic motives essence in the appeals of manufacturers has been analyzed; the classification of means, which can be used in the appeals with patriotic implication, has been proposed; the directions of justification of expediency of patriotic motives usage for manufacturers have been defined.
Appears in Collections:	Economic Processes Management (Управління економічними процесами)