English українська
  1. SumDU Repository

Browsing by Keywords бренд


Showing results 1 to 20 of 155
Issue Year Title Author(s) Type Views Downloads
2016 Brand as the main marketing direction of enterprises activity Moklyak, M.V.; Popova, Yu.M.; Shinkarenko, R.V. Article 329968720 -1647609952
2016 Brand management cognition Natorina, A.O. Conference Papers 886770529 348508940
2017 Branding with understanding: how national profile of consumer influences brand value perception Kliestikova, J.; Janoskova, K. Article 157120805 1458862452
2019 Chinese Smartphone Brands: Gender, Consumers Behavioural and Attitudinal Loyalty Zeng, F.; Bhutto, M.Y.; Soomro, Y.A. Article 1069372536 1865460355
2020 Conceptual Relationships Between Country Image and Economic Security Mikhnevych, L.; Marchenko, V.; Hristov, P.; Kuzior, A. Article 1785388453 1781838331
2023 Consumer’s Online Brand-Related Activities in Instagram and their Impact on Word-of-Mouth Nastisin, L.; Kmec, K.; Kral, S. Article 135746 76426
2022 Consumer’s Online Brand-Related Activities on the Social Network Instagram: An Analytical View of the Motivation for These Activities Nastisin, L.; Korba, P.; Pisar, O. Article 3465063 4335716
2017 Convergence of Brand Language Elements Ushchapovska, Iryna Vasylivna Article 1066846615 -505560857
2019 Country’s Brand and Corruption Level: Cointegration Analysis Milova, T.; Troshkina, K.; Horlov, Y.; Dobkowski, J. Article 1075061540 664514644
2012 Cross-promotion як елемент просування брендів Сірік, Ю. Conference Papers 19811842 15034442
2019 Economic security of the country: marketing, institutional and political determinants Harust, Yurii Vitaliiovych; Melnyk, Vadym Ivanovych; Prasol, L. Article 343890053 980245446
2023 Exploring Socioeconomic Factors for the Sustainability of Electric Guitar Brands: Focusing on Traditional Values and Psychological Attachment Oe, H.; Yamaoka, Y. Article 3825 433
2021 Gray-market and its Impacts on Brand Image: Case for Retail Perfume Industry Maqsood, S.M.; Soomro, Y.A. Article -1032140564 387269595
2019 Green branding as a driver to boost the development of green investment market Pimonenko, Tetiana Volodymyrivna; Chygryn, Olena Yuriivna; Liulov, Oleksii Valentynovych Article -1075034614 -1663827486
2018 Identity approach of brand management: why invest in the brand identity Ushchapovska, Iryna Vasylivna Conference Papers -635344400 -13937030
2022 Marketing communication strategies of colleges and universities based on spatial and temporal distribution of students Lingling, W.; Danko, Yu.; Artiukhov, Artem Yevhenovych; Dluhopolska, T.; Markovych, I. Article 1 0
2018 Marketing instruments to promote green investment: declining greenwashing Pimonenko, Tetiana Volodymyrivna; Liulov, Oleksii Valentynovych; Liulova, Liliia Yuriivna Article 931691436 -1989524157
2022 Mission and vision in the language of sustainable brands: sociolinguistic issues Ushchapovska, Iryna Vasylivna; Vorfolomeiev, M. Article 4200596 2455228
2018 National brand as a marketing determinant of macroeconomic stability Liulov, Oleksii Valentynovych; Chygryn, Olena Yuriivna; Pimonenko, Tetiana Volodymyrivna Article 863367686 1587210367
2013 PR-комунікації сучасних підприємств Yanenko, Yaroslav Vasylovych Article -340356183 497428305