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Browsing by Author Bacik, R.


Showing results 1 to 15 of 15
Issue Year Title Author(s) Type Views Downloads
2018 Analitical view of online marketing tools in the dimension of marketing campaigns' personalization in Slovakia Gavurova, B.; Bacik, R.; Fedorko, R.; Rigelsky, M. Article -1774127212 -1560936498
2023 Analysis of the Impact of Advertising on the Change of Voter Behavior of Consumers (Voters) in The Slovak Republic Gburova, J.; Gavurova, B.; Bacik, R.; Tomasova, M. Article 2677250 704796
2021 Can Negative Word-of-Mouth Have Any Impact on Brand Sustainability? Kakalejcik, L.; Fedorko, R.; Gavurova, B.; Bacik, R. Article 681896780 -565983314
2022 Consumer Shopping Motive Identification: Study of Webrooming vs. Showrooming Olearova, M.; Gavurova, B.; Bacik, R. Article -490021533 2106104692
2021 Differences in the Perceived Financial Risk Factors between Digital Natives in the E-Commerce Fedorko, R.; Skerhakova, V.; Markova, S.; Bacik, R.; Fejercak, L. Article 1646526432 785073885
2024 Examination of Content Types and Social Media Engagement Indicators on Facebook: Case Analysis of a 5-Star Hotels of Visegrad Group Countries Nastisin, L.; Fedorko, R.; Gavurova, B.; Bacik, R. Article 10606 5053
2020 Hotel Marketing Policy: Role of Rating in Consumer Decision Making Bacik, R.; Fedorko, R.; Gavurova, B.; Olearova, M.; Rigelsky, M. Article -1248894130 835720619
2023 Identifying the Relationship Between the Use of Mobile Technologies and Time: A Study Based on a Sample of OECD Member Countries Olearova, M.; Bacik, R.; Gavurova, B.; Rigelsky, M. Article -1391329950 829187651
2019 Impact of Ancillary Services on the Hotel Rating in Visegrad Group Countries Fedorko, R.; Bacik, R.; Olearova, M.; Rigelsky, M.; Breyl, P. Article -782596813 -1738540402
2017 Innovation of shopping experience based on smartphone behavior in purchasing process Bacik, R.; Kakalejcik, L.; Gavurova, B. Article 1357365653 926366689
2019 Management of Competitiveness and Economic Performance Based in the V4 Countries Bacik, R.; Kloudova, J.; Gonos, J.; Ivankova, V. Article -1235916193 -454337888
2019 Marketing Instrument of Improving Hotel Management Service: Evidence of Visegrad Group Countries Bacik, R.; Kmeco, L.; Richard, F.; Olearova, M.; Rigelsky, M. Article -1532355055 -1265582956
2021 Political Marketing: Impact of Public Relations on the Change in Voter Behaviour of Consumers (Voters) Bacik, R.; Gavurova, B.; Gburova, J. Article -95625454 -1479825667
2019 Public administration in EU: harmonization of income taxes Korecko, J.; Bacik, R.; Voznakova, I. Article -1930010694 -2069846296
2020 Using Digital Devices in the Online Shopping: a Study of Demographic Differences Bacik, R.; Gavurova, B.; Fedorko, R.; Olearova, M. Article 893238521 715928749