Showing results 1 to 4 of 4
| Issue Year | Title | Author(s) | Type | Views | Downloads |
|---|---|---|---|---|---|
| 2019 | Big Data & Analytics as a sustainable Customer Loyalty Instrument in Banking and Finance | Giebe, C.; Hammerström, L.; Zwerenz, D. | Article | 1755529036 | 1467310068 |
| 2023 | Big Data Analytics as an elementary Customer Loyalty Instrument for German banks – an empirical approach from a banker’s perspective | Giebe, C.; Zwerenz, D.; Hammerström, L. | Article | 609412 | 207376 |
| 2019 | Influence of Big Data & Analytics on Corporate So-cial Responsibility | Hammerström, L.; Giebe, C.; Zwerenz, D. | Article | -1666777470 | 1871104650 |
| 2020 | “Take a knee” Protests in Professional Sports: An Empirical Study about the Influence on Customer Loyalty to Nike in Germany | Giebe, C.; Löffler, L.; Schneider, S. | Article | 355409263 | 215620986 |