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Browsing by Author Ushchapovska, Iryna Vasylivna


Showing results 1 to 20 of 38
Issue Year Title Author(s) Type Views Downloads
2021 The Basics of Speech Communication Theory Ushchapovska, Iryna Vasylivna Learning Object -667402178 -709284919
2023 Cartoons in the genre spectrum of political discourse Movchan, Diana Vasylivna; Ushchapovska, Iryna Vasylivna; Savchuk, A. Article 297974 213784
2017 Convergence of Brand Language Elements Ushchapovska, Iryna Vasylivna Article -1444640791 -505560857
2023 Education for sustainable development through the brand language Ushchapovska, Iryna Vasylivna Conference Papers 518 561
2021 Features of Usage and Translation of Stylistically Marked Vocabulary in American Fiction Bilohur, A.; Ushchapovska, Iryna Vasylivna Article 1664745537 1548282790
2018 Identity approach of brand management: why invest in the brand identity Ushchapovska, Iryna Vasylivna Conference Papers 1952452449 -13937030
2020 Idioethnic Features of Multimodal Advertising Texts: a Case Study of Coffee Commercials Ushchapovska, Iryna Vasylivna; Movchan, Diana Vasylivna; Chulanova, Halyna Valeriivna Article -1682839907 -1017296751
2015 Importance of cross-cultural competence and cross-cultural empathy Ushchapovska, Iryna Vasylivna; Ущаповська, Ирина Васильевна; Celebi, Manolya Conference Papers -2023378551 -1628815779
2018 Linguistic and pragmatic aspects of the brand language: multimodal approach (coffee brands as a case study) Ushchapovska, Iryna Vasylivna Conference Papers 1970692215 -954445676
2020 Linguistic and Pragmatic Parameters of the Phenomenon of Patriotism in the Formation of a National Brand (a Case Study of the Language of Contemporary Media) Ushchapovska, Iryna Vasylivna; Markova, Olha Ivanivna Article -551376350 2039516097
2022 Mission and vision in the language of sustainable brands: sociolinguistic issues Ushchapovska, Iryna Vasylivna; Vorfolomeiev, M. Article 2100423 354804
2020 Multimodal features of descriptive texts: а case study of coffee brands Ushchapovska, Iryna Vasylivna Article 16870318 7466274
2017 Sociolinguistic aspects of coffee brands Ushchapovska, Iryna Vasylivna Conference Papers 1700490777 -429738272
2021 Structural and Semantic Features of the Brand Language: a Case Study of Coffee Brands Ushchapovska, Iryna Vasylivna Article -922838521 -1801517311
2017 The universal pragmatic principle of cooperation in the light of empathic communication Tatsenko, Nataliia Vitaliivna; Kozlovska, Hanna Borysivna; Ushchapovska, Iryna Vasylivna Article -1261830890 -1417838962
2024 Websites of English- language nonfiction publications as multimodal texts: linguistic and translational aspects Ushchapovska, Iryna Vasylivna; Chornobuk, K. Article 30 16
2021 Бренд-сторітелінг: до визначення структурно-семантичної організації та типів історій бренду Ushchapovska, Iryna Vasylivna; Зубкова, Ю.В. Article 920418399 425915910
2016 Вербальні та невербальні аспекти мови бренду Ushchapovska, Iryna Vasylivna Conference Papers -898614088 -126150695
2020 Емотивність як антропоцентричний лінгвальний потенціал сторітелінгу у формуванні цінностей бренду Ushchapovska, Iryna Vasylivna Conference Papers -1973488498 37848145
2016 Етнозорієнтованість проксеміки та хронеміки як невербальних кодів кроскультурної комунікації Ущаповска, Ірина Василівна; Ushchapovska, Iryna Vasylivna Conference Papers -1228875409 634928350