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Issue Year | Title | Author(s) | Type | Views | Downloads |
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2020 | Effects of Brand Hate on Brand Equity: The Role of Corporate Social Irresponsibility and Similar Competitor Offer | Husnain, Mudassir; Syed, Fauzia; Akhtar, Waheed; Usman, Muhammad | Article | -1711532473 | 1202137217 |