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Browsing by Keywords маркетингові комунікації


Showing results 1 to 20 of 117
Issue Year Title Author(s) Type Views Downloads
2014 «4P» маркетингу страхових компаній Козьменко, О.В.; Козьменко, С.М.; Vasylieva, Tetiana Anatoliivna Monograph 1998735838 1030696643
2019 Company’s image and greenwashing in the framework of green investment concept Pimonenko, Tetiana Volodymyrivna; Liulov, Oleksii Valentynovych; Chygryn, Olena Yuriivna Article 278706212 1515029800
2021 Comparative Analysis of Marketing Communications Changes under the Influence of Covid-19 Nesterenko, Volodymyr Ivanovych; Syhyda, Liubov Oleksiivna; Rosokhata, Anna Serhiivna; Moskalenko, A.O. Article 37886 43256
2021 Creative as a determinant of the marketing communication tools development Rosokhata, Anna Serhiivna; Nesterenko, Volodymyr Ivanovych; Kropyva, Viacheslav Viktorovych Conference Papers 24059330 17898058
2021 Digital Marketing as a Source of Competitive Advantage: Case Study of Slovak Republic Nadanyiova, M.; Majerova, J.; Gajanova, L. Article -622931548 1600368286
2014 Formation of brand-focused communication management system of industrial enterprise Ivashova, Nadiia Vasylivna Article 626604894 493782685
2021 The Impact of Modern Communication Marketing Tools to Increase the Innovativeness of Business Krchova, H.; Svejnova Hoesova, K. Article 1570628369 1393049650
2021 The impact of territories transformational processes on marketing communications development: bibliometric analysis Nesterenko, Volodymyr Ivanovych; Yasnikovski, Adam Marian; Rosokhata, Anna Serhiivna; Koroshchenko, V. Article 1654651424 1340753324
2016 Involvement of an enterprise-consumer in the decision-making process: approaches, definitions, factors and structure of formation Troian, Mariia Yuriivna; Prokopenko, Olha Volodymyrivna Article 121539203 24857836
2023 Marketing communication in the system of enterprise management Deineka, M. Bachelous Paper 950953087 -857930037
2021 Marketing communications in the context of entrepreneurial activity: bibliometric analysis Rosokhata, Anna Serhiivna; Nesterenko, Volodymyr Ivanovych; Khomenko, Liliia Mykolaivna; Kropyva, Viacheslav Viktorovych Article 1795516230 -1160697053
2019 Marketing Communications of Administrative Organs of Local Governance and Local Community Kuzior, A.; Sobotka, B.; Filipenko, А.; Kuzior, P. Article -213372586 -1506008843
2019 Marketing Instrument of Improving Hotel Management Service: Evidence of Visegrad Group Countries Bacik, R.; Kmeco, L.; Richard, F.; Olearova, M.; Rigelsky, M. Article -1695901060 759241189
2021 Marketing of an Academic Program: Case Study of an Engineering Program Kuzior, A.; Grebski, M.; Grebski, W. Article -157373167 -1991606944
2023 Peculiarities of marketing communications in the management system of higher education institutions Kaliuzhna, S.R.; Smolennikov, Denys Olehovych Conference Papers 17149 10332
2014 PR в системі маркетингових комунікацій: основні функції Podliniaieva, Iryna Vladyslavivna Conference Papers 1647872568 1439153818
2016 PR як складова комплексу маркетингових комунікацій, його сутність та зміст Illiashenko, Serhii Mykolaiovych; Меркун, І.В. Conference Papers 13586470 12749502
2021 Promotion tools in small and medium enterprises: bibliometric analysis Makerska, V. O.; Khomenko, Liliia Mykolaivna; Pimonenko, Tetiana Volodymyrivna Article 1310728287 891398447
2020 Social marketing communications for blood donors retention Khomenko, Liliia Mykolaivna Conference Papers -1967052378 -1913018399
2012 Social-media platforms and its effect on digital marketing activities Lesidrenska, Svetlana; Dicke, Philipp Article -946713587 2001307895