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Browsing by Keywords маркетингові комунікації


Showing results 1 to 20 of 116
Issue Year Title Author(s) Type Views Downloads
2014 «4P» маркетингу страхових компаній Козьменко, О.В.; Козьменко, С.М.; Vasylieva, Tetiana Anatoliivna Monograph -383255930 -394807254
2019 Company’s image and greenwashing in the framework of green investment concept Pimonenko, Tetiana Volodymyrivna; Liulov, Oleksii Valentynovych; Chygryn, Olena Yuriivna Article 1100669663 -287957996
2021 Comparative Analysis of Marketing Communications Changes under the Influence of Covid-19 Nesterenko, Volodymyr Ivanovych; Syhyda, Liubov Oleksiivna; Rosokhata, Anna Serhiivna; Moskalenko, A.O. Article 25258 17998
2021 Creative as a determinant of the marketing communication tools development Rosokhata, Anna Serhiivna; Nesterenko, Volodymyr Ivanovych; Kropyva, Viacheslav Viktorovych Conference Papers 13814716 7653446
2021 Digital Marketing as a Source of Competitive Advantage: Case Study of Slovak Republic Nadanyiova, M.; Majerova, J.; Gajanova, L. Article 1574954571 -550960339
2014 Formation of brand-focused communication management system of industrial enterprise Ivashova, Nadiia Vasylivna Article 382674402 493782685
2021 The Impact of Modern Communication Marketing Tools to Increase the Innovativeness of Business Krchova, H.; Svejnova Hoesova, K. Article -1362079121 1393049649
2021 The impact of territories transformational processes on marketing communications development: bibliometric analysis Nesterenko, Volodymyr Ivanovych; Yasnikovski, Adam Marian; Rosokhata, Anna Serhiivna; Koroshchenko, V. Article 100475128 1148387797
2016 Involvement of an enterprise-consumer in the decision-making process: approaches, definitions, factors and structure of formation Troian, Mariia Yuriivna; Prokopenko, Olha Volodymyrivna Article 72923520 24857835
2023 Marketing communication in the system of enterprise management Deineka, M. Bachelous Paper -1183819980 -857930037
2021 Marketing communications in the context of entrepreneurial activity: bibliometric analysis Rosokhata, Anna Serhiivna; Nesterenko, Volodymyr Ivanovych; Khomenko, Liliia Mykolaivna; Kropyva, Viacheslav Viktorovych Article -393093587 -767603467
2019 Marketing Communications of Administrative Organs of Local Governance and Local Community Kuzior, A.; Sobotka, B.; Filipenko, А.; Kuzior, P. Article -2055921943 -1506008843
2019 Marketing Instrument of Improving Hotel Management Service: Evidence of Visegrad Group Countries Bacik, R.; Kmeco, L.; Richard, F.; Olearova, M.; Rigelsky, M. Article -1614128057 -1265582955
2021 Marketing of an Academic Program: Case Study of an Engineering Program Kuzior, A.; Grebski, M.; Grebski, W. Article 796044192 -1991606944
2023 Peculiarities of marketing communications in the management system of higher education institutions Kaliuzhna, S.R.; Smolennikov, Denys Olehovych Conference Papers 5716 4615
2014 PR в системі маркетингових комунікацій: основні функції Podliniaieva, Iryna Vladyslavivna Conference Papers 834777866 1439153818
2016 PR як складова комплексу маркетингових комунікацій, його сутність та зміст Illiashenko, Serhii Mykolaiovych; Меркун, І.В. Conference Papers 7064621 12749502
2021 Promotion tools in small and medium enterprises: bibliometric analysis Makerska, V. O.; Khomenko, Liliia Mykolaivna; Pimonenko, Tetiana Volodymyrivna Article -1406606391 -248303612
2020 Social marketing communications for blood donors retention Khomenko, Liliia Mykolaivna Conference Papers 775979373 -1913018399
2012 Social-media platforms and its effect on digital marketing activities Lesidrenska, Svetlana; Dicke, Philipp Article -1747154354 2001307895