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Issue Year Title Author(s) Type Views Downloads
2012 25 кадр: міф чи реальність? Лунякіна, Л.В.; Супрученко, Н. Preprint 128050529 -2058654837
2019 Advertising In The Environment Of Movies, A Literature Study Horváth, A.; Balázs, G. Article -1755897358 -554945353
2023 Analysis of the Impact of Advertising on the Change of Voter Behavior of Consumers (Voters) in The Slovak Republic Gburova, J.; Gavurova, B.; Bacik, R.; Tomasova, M. Article 2677250 704796
2021 Creative as a determinant of the marketing communication tools development Rosokhata, Anna Serhiivna; Nesterenko, Volodymyr Ivanovych; Kropyva, Viacheslav Viktorovych Conference Papers 3570102 4083342
2023 Effectiveness communication channels’ types in creating a strategy for the company’s external economic activity in new markets Yermolenko, A.O. Conference Papers 1831 919
2022 Estonian Marketers' Attitude Towards Podcasts as an Innovative Marketing Channel Reilent, K.; Kurvits, M.; Ohlau, A. Article 1336043752 1958098075
2016 Factors influencing the intention to accept advertising in mobile social networks Jafari, S.M.; Jandaghi, Gh.; Taghavi, H. Article 556144530 401721394
2024 How VLOG Promotion Content Influences Consumer Attitudes Jiang, L.; Yukio, K. Article 4074689 1764717
2023 The impact of AI development on the development of marketing communications Nesterenko, Volodymyr Ivanovych; Olefirenko, Oleh Mykhailovych Article -13812853 -487327457
2017 In the World of Mass Media Malovana, Nina Volodymyrivna; Nefedchenko, Oksana Illivna Schoolbook 325527642 566755630
2021 The Influence of Advertising on Children´s Buying Behaviour: A Case Study in Slovakia Hajduova, Z.; Hutmanova, N.; Jusko, L.; Molitoris, L. Article -737585742 871027896
2015 Influence of colors on people Karpets, V. Conference Papers -650761664 -1486898924
2016 Innovative advertising technologies on the basis of the hologram and interactive communication Gritsenko, Y. Conference Papers 1359235160 1789690408
2018 Language manipulation in advertising Rava, V.M. Conference Papers -698817935 -451090588
2014 Manipulation strategy and tactics of blurbs Chulanova, Halyna Valeriivna Article 1768492047 614143828
2022 Marketing Strategies in the Banking Services Sector With the Help of Data Science Zatonatska, T.; Hubska, M.; Shpyrko, V. Article 13598491 38048770
2015 Native ad: новий інструмент інтернет-маркетингу Біленко, В.О. Conference Papers 347080573 99817717
2019 Peculiarities and Difficulties in Translation of Compatative Advertising of Fast Food Restaurants Chulanova, Halyna Valeriivna; Artiukh, V.V. Article -1519233805 -410077554
2021 Political Marketing: Impact of Public Relations on the Change in Voter Behaviour of Consumers (Voters) Bacik, R.; Gavurova, B.; Gburova, J. Article -95625454 -1479825667
2019 Pragmastylistic and translation peculiarities of taglines to English movies Baranova, Svitlana Volodymyrivna; Blyzniuk, А. Article 68390661 534176331