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Issue Year Title Author(s) Type Views Downloads
2012 25 кадр: міф чи реальність? Лунякіна, Л.В.; Супрученко, Н. Preprint -630950436 972820397
2019 Advertising In The Environment Of Movies, A Literature Study Horváth, A.; Balázs, G. Article -112875457 -554945353
2023 Analysis of the Impact of Advertising on the Change of Voter Behavior of Consumers (Voters) in The Slovak Republic Gburova, J.; Gavurova, B.; Bacik, R.; Tomasova, M. Article 5354294 704796
2021 Creative as a determinant of the marketing communication tools development Rosokhata, Anna Serhiivna; Nesterenko, Volodymyr Ivanovych; Kropyva, Viacheslav Viktorovych Conference Papers 13814716 7653446
2023 Effectiveness communication channels’ types in creating a strategy for the company’s external economic activity in new markets Yermolenko, A.O. Conference Papers 1832 919
2022 Estonian Marketers' Attitude Towards Podcasts as an Innovative Marketing Channel Reilent, K.; Kurvits, M.; Ohlau, A. Article 1336043752 1958098075
2016 Factors influencing the intention to accept advertising in mobile social networks Jafari, S.M.; Jandaghi, Gh.; Taghavi, H. Article 1082973261 401721394
2024 How VLOG Promotion Content Influences Consumer Attitudes Jiang, L.; Yukio, K. Article 11945286 1764717
2023 The impact of AI development on the development of marketing communications Nesterenko, Volodymyr Ivanovych; Olefirenko, Oleh Mykhailovych Article -128547093 -487327457
2017 In the World of Mass Media Malovana, Nina Volodymyrivna; Nefedchenko, Oksana Illivna Schoolbook -787287204 -546059216
2021 The Influence of Advertising on Children´s Buying Behaviour: A Case Study in Slovakia Hajduova, Z.; Hutmanova, N.; Jusko, L.; Molitoris, L. Article -737585742 871027896
2015 Influence of colors on people Karpets, V. Conference Papers -650761664 -1486898924
2016 Innovative advertising technologies on the basis of the hologram and interactive communication Gritsenko, Y. Conference Papers -360747329 1789690408
2018 Language manipulation in advertising Rava, V.M. Conference Papers -1974262674 -1746038342
2014 Manipulation strategy and tactics of blurbs Chulanova, Halyna Valeriivna Article 692357939 614143828
2022 Marketing Strategies in the Banking Services Sector With the Help of Data Science Zatonatska, T.; Hubska, M.; Shpyrko, V. Article 53848577 65063958
2015 Native ad: новий інструмент інтернет-маркетингу Біленко, В.О. Conference Papers 691863951 99817717
2019 Peculiarities and Difficulties in Translation of Compatative Advertising of Fast Food Restaurants Chulanova, Halyna Valeriivna; Artiukh, V.V. Article -1654637895 -410077554
2021 Political Marketing: Impact of Public Relations on the Change in Voter Behaviour of Consumers (Voters) Bacik, R.; Gavurova, B.; Gburova, J. Article -191250908 -1479825667
2019 Pragmastylistic and translation peculiarities of taglines to English movies Baranova, Svitlana Volodymyrivna; Blyzniuk, А. Article 717504718 534176331