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Browsing by Keywords brand


Showing results 1 to 20 of 122
Issue Year Title Author(s) Type Views Downloads
2016 Brand as the main marketing direction of enterprises activity Moklyak, M.V.; Popova, Yu.M.; Shinkarenko, R.V. Article 329968720 -1647609952
2016 Brand management cognition Natorina, A.O. Conference Papers 886770529 348508940
2017 Branding with understanding: how national profile of consumer influences brand value perception Kliestikova, J.; Janoskova, K. Article -1849737999 1458862452
2020 Conceptual Relationships Between Country Image and Economic Security Mikhnevych, L.; Marchenko, V.; Hristov, P.; Kuzior, A. Article 1785388453 1781838331
2022 Consumer’s Online Brand-Related Activities on the Social Network Instagram: An Analytical View of the Motivation for These Activities Nastisin, L.; Korba, P.; Pisar, O. Article 3465063 4335716
2017 Convergence of Brand Language Elements Ushchapovska, Iryna Vasylivna Article 1066846615 -505560857
2024 Countries’ green brands within the context of sustainable development goals Liulov, Oleksii Valentynovych; Pimonenko, Tetiana Volodymyrivna; Chen, Y.; Kwilinski, Aleksy; Us, Yana Oleksandrivna Article 2 0
2019 Country’s Brand and Corruption Level: Cointegration Analysis Milova, T.; Troshkina, K.; Horlov, Y.; Dobkowski, J. Article 1075061540 664514644
2019 Economic security of the country: marketing, institutional and political determinants Harust, Yurii Vitaliiovych; Melnyk, Vadym Ivanovych; Prasol, L. Article 343890053 980245446
2023 Exploring Socioeconomic Factors for the Sustainability of Electric Guitar Brands: Focusing on Traditional Values and Psychological Attachment Oe, H.; Yamaoka, Y. Article 3825 433
2024 The global image of countries and immigration flows Kwilinski, Aleksy; Liulov, Oleksii Valentynovych; Pimonenko, Tetiana Volodymyrivna; Pudryk, D.V. Article 1 0
2020 Green Brand of Companies and Greenwashing under Sustainable Development Goals Pimonenko, Tetiana Volodymyrivna; Bilan, Yurii Valentynovych; Horák, J.; Starchenko, Liudmyla Volodymyrivna; Gajda, W. Article 1101183804 2037279910
2019 Green branding as a driver to boost the development of green investment market Pimonenko, Tetiana Volodymyrivna; Chygryn, Olena Yuriivna; Liulov, Oleksii Valentynovych Article -1075034614 -1663827486
2018 Identity approach of brand management: why invest in the brand identity Ushchapovska, Iryna Vasylivna Conference Papers -635344400 -13937030
2021 The influence of brands on consumer behaviour in conditions of COVID-19 pandemic: Bibliometric and visualization analysis Saher, Liudmyla Yuriivna; Kolesnyk, D.; Syhyda, Liubov Oleksiivna; Fisunenko, N. Article 1 0
2019 Intangible assets accounting and reporting issues Zadorozhnyi, Z.-M.; Yasyshena, V. Article 1250256391 -668907779
2022 Marketing communication strategies of colleges and universities based on spatial and temporal distribution of students Lingling, W.; Danko, Yu.; Artiukhov, Artem Yevhenovych; Dluhopolska, T.; Markovych, I. Article 1 0
2018 Marketing instruments to promote green investment: declining greenwashing Pimonenko, Tetiana Volodymyrivna; Liulov, Oleksii Valentynovych; Liulova, Liliia Yuriivna Article 931691436 -1989524157
2022 Mission and vision in the language of sustainable brands: sociolinguistic issues Ushchapovska, Iryna Vasylivna; Vorfolomeiev, M. Article 4200596 2455228
2018 National brand as a marketing determinant of macroeconomic stability Liulov, Oleksii Valentynovych; Chygryn, Olena Yuriivna; Pimonenko, Tetiana Volodymyrivna Article 863367686 1587210367