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Browsing by Keywords brand
Showing results 1 to 20 of 115
Issue Year
Title
Author(s)
Type
Views
Downloads
2016
Brand as the main marketing direction of enterprises activity
Moklyak, M.V.
;
Popova, Yu.M.
;
Shinkarenko, R.V.
Article
408245819
-1647609952
2016
Brand management cognition
Natorina, A.O.
Conference Papers
886770529
348508940
2017
Branding with understanding: how national profile of consumer influences brand value perception
Kliestikova, J.
;
Janoskova, K.
Article
-1849738000
1458862452
2020
Conceptual Relationships Between Country Image and Economic Security
Mikhnevych, L.
;
Marchenko, V.
;
Hristov, P.
;
Kuzior, A.
Article
417319395
1781838331
2022
Consumer’s Online Brand-Related Activities on the Social Network Instagram: An Analytical View of the Motivation for These Activities
Nastisin, L.
;
Korba, P.
;
Pisar, O.
Article
2087584
4335716
2017
Convergence of Brand Language Elements
Ushchapovska, Iryna Vasylivna
Article
-1444640791
-505560857
2019
Country’s Brand and Corruption Level: Cointegration Analysis
Milova, T.
;
Troshkina, K.
;
Horlov, Y.
;
Dobkowski, J.
Article
1227357730
-562843081
2019
Economic security of the country: marketing, institutional and political determinants
Harust, Yurii Vitaliiovych
;
Melnyk, Vadym Ivanovych
;
Prasol, L.
Article
-1193567688
-2121154160
2023
Exploring Socioeconomic Factors for the Sustainability of Electric Guitar Brands: Focusing on Traditional Values and Psychological Attachment
Oe, H.
;
Yamaoka, Y.
Article
2550
433
2020
Green Brand of Companies and Greenwashing under Sustainable Development Goals
Pimonenko, Tetiana Volodymyrivna
;
Bilan, Yurii Valentynovych
;
Horák, J.
;
Starchenko, Liudmyla Volodymyrivna
;
Gajda, W.
Article
-1727151537
2037279909
2019
Green branding as a driver to boost the development of green investment market
Pimonenko, Tetiana Volodymyrivna
;
Chygryn, Olena Yuriivna
;
Liulov, Oleksii Valentynovych
Article
868657233
-1663827486
2018
Identity approach of brand management: why invest in the brand identity
Ushchapovska, Iryna Vasylivna
Conference Papers
1952452449
-13937030
2019
Intangible assets accounting and reporting issues
Zadorozhnyi, Z.-M.
;
Yasyshena, V.
Article
1187936107
-1463984761
2018
Marketing instruments to promote green investment: declining greenwashing
Pimonenko, Tetiana Volodymyrivna
;
Liulov, Oleksii Valentynovych
;
Liulova, Liliia Yuriivna
Article
465946016
-1989524157
2022
Mission and vision in the language of sustainable brands: sociolinguistic issues
Ushchapovska, Iryna Vasylivna
;
Vorfolomeiev, M.
Article
2100423
2455228
2018
National brand as a marketing determinant of macroeconomic stability
Liulov, Oleksii Valentynovych
;
Chygryn, Olena Yuriivna
;
Pimonenko, Tetiana Volodymyrivna
Article
959069896
1587210367
2018
Perceived service value, customer engagement and brand loyalty in health care centres in Egypt
Mohsen, Yo.
;
Hussein, H.M.
;
Mahrous, A.A.
Article
-83208205
-2111066544
2013
PR-комунікації сучасних підприємств
Yanenko, Yaroslav Vasylovych
Article
-340356183
497428305
2023
Products brand marketing strategy based on environmental friendliness agricultural innovation: China-Ukraine’s case
Prokopenko, K.
;
Liang, R.
;
Bliumska-Danko, K.
;
Artiukhov, Artem Yevhenovych
;
Dluhopolskyi, О.
Conference Papers
197
125
2020
The Role of Country Brand in Providing Economic Resilience
Shymon, S.
;
Kolomiets-Ludwig, E.
;
Osiejewicz, J.
;
Krawczyk, D.
;
Kaminska, B.
Article
31638033
2065497058
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