Showing results 1 to 6 of 6
| Issue Year | Title | Author(s) | Type | Views | Downloads |
|---|---|---|---|---|---|
| 2019 | Chinese Smartphone Brands: Gender, Consumers Behavioural and Attitudinal Loyalty | Zeng, F.; Bhutto, M.Y.; Soomro, Y.A. | Article | 1069372536 | 1865460355 |
| 2024 | A comparative analysis of creative advertising versus direct marketing | Usova, Ye.О. | Masters thesis | 2 | 0 |
| 2017 | Examining the factors effective on brand equity from potential and actual customer's viewpoint | Gharehbiglo, H.; Mofid, S.A.; Charandabi, S.E.; Piroozinia, H. | Article | 34041019 | 32123196 |
| 2023 | Impact of Brand Association on Brand Equity in Organized Retail Sector | Choudhary, A.; Dawar, S.; Panwar, S. | Article | 7239306 | 1676890 |
| 2023 | Impact of Brand Equity on Intention to Use Instant Coffee | Cuong, D.T. | Article | 48512 | 49099 |
| 2010 | Оцінка ринкових позицій бренду та визначення стратегічних орієнтирів його розвитку | Makhnusha, Svitlana Mykhailivna | Article | 1077982 | -476373870 |