Showing results 1 to 2 of 2
| Issue Year | Title | Author(s) | Type | Views | Downloads |
|---|---|---|---|---|---|
| 2021 | Can Negative Word-of-Mouth Have Any Impact on Brand Sustainability? | Kakalejcik, L.; Fedorko, R.; Gavurova, B.; Bacik, R. | Article | 681896782 | -565983314 |
| 2017 | The role of the national identity of the trademark: the mechanism of perception of the consumer | Reshetnikova, G.S. | Article | 65755 | 49559 |