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Browsing by Keywords consumer behaviour


Showing results 1 to 18 of 18
Issue Year Title Author(s) Type Views Downloads
2023 Attitudes and Actual Buying Behaviour of Sustainable Clothes from the Perspective of Female Generations in Slovakia Taborecka, J.; Rajic, T.; Vinczeova, M.; Kaputa, V. Article 290541765 372996830
2018 Consumer behaviour at alcoholic beverages markets of Chech Republic and Slovakia: targeting consumer segments Sugrova, M.; Nagyova, L.; Hazuchova, N.; Stavkova, J. Article -44602884 -1203912156
2018 Consumer behaviour in innovative products purchasing process Dunska, M.; Salkovska, J.; Batraga, A.; Braslina, L. Article -129835383 -1416458059
2020 Consumer Behaviour of Seniors on the Cow’s Milk Market in Slovakia: Silver Persuading Techniques Krivosikova, A.; Rybanska, J.; Nagyova, L.; Geci, A. Article 1226827510 -647982567
2022 Consumer Shopping Motive Identification: Study of Webrooming vs. Showrooming Olearova, M.; Gavurova, B.; Bacik, R. Article 822096608 -876744463
2021 Dual Quality of Products: Myths and Facts through the Opinions of Millennial Consumers Bartkova, L.; Veselovska, L.; Sramkova, M.; Zavadsky, J. Article -1468539476 2081210247
2025 Edible coffee cups: Business plan for the development of healthy innovation in the HoReCa and tourism sectors Letunovska, Nataliia Yevhenivna; Malyk, R.; Chornobrovkina, N.; Shevchenko, Ya. Article 0 0
2023 The Effect of the Internal Customer (Employee) on the External Customer in Citizenship Behaviour: A Mediated Model Through Customer Support Perception Kerse, Y.; Kerse, G. Article 284006 152284
2025 Evaluation of the Effects of Organic Food Labels on Consumer Preference via Neuromarketing Uyar, A. Article 2 0
2023 Factors Affecting the Consumer Behaviour of Gluten Sensitive Consumers – A Pilot Study Zsigmond, T.; Feher, L.; Machova, R.; Kovacs, Sz. Article 160 142
2020 The Future of TV Advertising Targeting Young Slovak Consumers Miklosik, A.; Starchon, P.; Vokounova, D.; Korcokova, M. Article 1972173519 1801127320
2021 The influence of brands on consumer behaviour in conditions of COVID-19 pandemic: Bibliometric and visualization analysis Saher, Liudmyla Yuriivna; Kolesnyk, D.; Syhyda, Liubov Oleksiivna; Fisunenko, N. Article 2 0
2020 Interconnection of Consumer Behaviour of Different Generations and Marketing Strategy of a Football Club – Experience in Slovakia Zsigmond, T.; Korcsmáros, E.; Machová, R.; Šeben, Z. Article -6778264 804232605
2019 Market Segmentation in Healthcare Antosova, I.; Hazuchova, N.; Stavkova, J. Article -898969908 516048089
2024 Online Shopping Behaviour of Slovak During the COVID-19 Pandemic Olearova, M.; Bacik, R.; Iannaccone, B.; Gavura, S. Article 2 1
2024 The Relationship between Consumer Life Orientation and Panic Buying Behaviour in the COVID-19 Pandemic Process Cakirkaya, M.; Kocyigit, M. Article 8621 1027
2017 The impact of parents' technology readiness and their susceptibility to interpersonal influence on adolescents' participation in parental decision making to purchase technological products Dikcius, V.; Pikturniene, I.; Pakalniskiene, V.; Seimiene, E.; Kavaliauske, M.; Reardon, J. Article 130919951 41212342
2024 Використання нейромаркетингу у відеорекламі харчової продукції в індустріях 4.0 і 5.0 Литвиненко, Д.С. Masters thesis 1 5