English українська
  1. SumDU Repository

Browsing by Keywords marketing communications


Showing results 1 to 20 of 79
Issue Year Title Author(s) Type Views Downloads
2019 Company’s image and greenwashing in the framework of green investment concept Pimonenko, Tetiana Volodymyrivna; Liulov, Oleksii Valentynovych; Chygryn, Olena Yuriivna Article 764965168 -287957996
2014 Formation of brand-focused communication management system of industrial enterprise Ivashova, Nadiia Vasylivna Article 260709155 493782685
2021 The impact of territories transformational processes on marketing communications development: bibliometric analysis Nesterenko, Volodymyr Ivanovych; Yasnikovski, Adam Marian; Rosokhata, Anna Serhiivna; Koroshchenko, V. Article 1470870628 1148387797
2021 Influencer marketing in blood service facilities Khomenko, Liliia Mykolaivna; Saher, Liudmyla Yuriivna Article -1450809880 1317591293
2021 Marketing communications in the context of entrepreneurial activity: bibliometric analysis Rosokhata, Anna Serhiivna; Nesterenko, Volodymyr Ivanovych; Khomenko, Liliia Mykolaivna; Kropyva, Viacheslav Viktorovych Article -1487398494 -767603468
2019 Marketing Communications of Administrative Organs of Local Governance and Local Community Kuzior, A.; Sobotka, B.; Filipenko, А.; Kuzior, P. Article 396495997 -1506008843
2023 Peculiarities of marketing communications in the management system of higher education institutions Kaliuzhna, S.R.; Smolennikov, Denys Olehovych Conference Papers 5715 4614
2014 PR в системі маркетингових комунікацій: основні функції Podliniaieva, Iryna Vladyslavivna Conference Papers 834777867 1439153818
2016 PR як складова комплексу маркетингових комунікацій, його сутність та зміст Illiashenko, Serhii Mykolaiovych; Меркун, І.В. Conference Papers 7064620 12749502
2021 Promotion tools in small and medium enterprises: bibliometric analysis Makerska, V. O.; Khomenko, Liliia Mykolaivna; Pimonenko, Tetiana Volodymyrivna Article 959842537 -248303612
2020 Social marketing communications for blood donors retention Khomenko, Liliia Mykolaivna Conference Papers 775979373 -1913018399
2014 Stakeholder’s expectations and objectives of the sport club in the context of marketing activities Kowalski, S. Article 7173719 15850207
2017 Sustainability information disclosure as an instrument of marketing communication with stakeholders: markets, social and economic aspects Vasylieva, Tetiana Anatoliivna; Lieonov, Serhii Viacheslavovych; Makarenko, Inna Oleksandrivna; Sirkovska, N. Article -1730046669 -1510772438
2017 Sustainability information disclosure as an instrument of marketing communication with stakeholders: markets, social and economic aspects Vasylieva, Tetiana Anatoliivna; Lieonov, Serhii Viacheslavovych; Makarenko, Inna Oleksandrivna; Sirkovska N., Article -1309969095 -48494351
2012 The communications model of using social network by sports clubs Kowalski, S. Article 1699449942 -1445242909
2022 To the issue of the improvement of Ukrainian entrepreneurial strategies: digitalmarketing as a modern tool for promotion of goods and servants in social media Hirna, О.; Haivoronska, І.; Vlasenko, Dmytro Oleksandrovych; Brodiuk, Y.; Verbytska, А. Article 1176654430 1016484019
2011 Алгоритм планування та формування ефективних маркетингових комунікацій банку Гузь, М.М. Article 3248195 3757027
2011 Аналіз бренд-колористики як інструменту впливу на цільову аудиторію бренда Makhnusha, Svitlana Mykhailivna; Косолап, Наталія Євгенівна; Косолап, Наталья Евгеньевна; Kosolap, Nataliia Evgeniivna Article 1334329822 -1603619504
2012 Аналіз клієнтського портфелю та витрат банку на маркетингові комунікації Гузь, М.М. Article 17376243 27443323
2009 Аналіз методів визначення бюджету маркетингових комунікацій банківських операцій Гузь, М.М. Conference Papers 60199 42214