The role of marketing research in advertising

Abstract

In the 21st century, advertising might just be the most powerful weapon a marketer has and a quite efficient one if we think about the way it changed our world. But all that power comes with great responsibility: used accordingly by planning everything in the smallest detail possible it can be the best thing that ever happen to a company even to the local retailers as a medium, used without any kind of strategy it can very well be a large scale disaster. Because of the great costs that advertising is much too often associated with and also the long term affects it has on the consumer a company should never start an advertising campaign without knowing every single last detail concerning their product and consumers. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/12672