Маркетинг і менеджмент інновацій (Marketing and Management of Innovations) [1541]

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Issue Year Title Author(s) Type Views Downloads
2023 The Evaluation of Generation Z in Innovation of Career Success: Comparative Analysis with Generation Y Ozturk, U.; Yildirim, E. Article 647795613 -563747660
2018 Evaluation of state aid for entrepreneurs and their access to financial resources: students' attitudes in Czech Republic, Poland and Slovakia Dvorsky, J.; Rozsa, Z.; Petrakova, Z.; Kotaskova, A. Article 2131791126 -1484647910
2022 Evaluation of Sustainability Awareness in Uzbekistan Veckalne, R.; Us, Yana Oleksandrivna; Gerulaitiene, N. Article 6118010 3481750
2017 Evaluation of the effectiveness of social capital usage Korzh, N.; Sokolovska, V.; Ivanchenko, H. Article 151000024 37950169
2025 Evaluation of the Effects of Organic Food Labels on Consumer Preference via Neuromarketing Uyar, A. Article 2 0
2021 Evaluation of the Impact of Science and Technology on the Labour Market Jazdauskaite, J.; Privarova, M.; Baranskaite, E.; Juscius, V.; Kelemen-Henyel, N. Article 430154566 847025491
2019 Evolution of Customer Segmentation in the Era of Big Data Verdenhofs, A.; Tambovceva, T. Article 1091119594 221460715
2016 Evolution of the marketing theory: genesis, conception, periodization Oklander, M.A.; Oklander, T.O. Article 1111544594 -200221080
2024 Examination of Content Types and Social Media Engagement Indicators on Facebook: Case Analysis of a 5-Star Hotels of Visegrad Group Countries Nastisin, L.; Fedorko, R.; Gavurova, B.; Bacik, R. Article 42125 47178
2023 Examination of the Tourism Market after the COVID19 – Travel Habits of Generation Y and Z in Slovakia and Hungary Basa, K.; Machova, R.; Boros, A. Article 58966794 55433980
2017 Examining the factors effective on brand equity from potential and actual customer's viewpoint Gharehbiglo, H.; Mofid, S.A.; Charandabi, S.E.; Piroozinia, H. Article 34041020 32123196
2024 Examining the Relationship between Innovation Activity and Corporate Cooperation among Small and Medium-sized Business Operating in the Slovak ICT Sector Korcsmaros, E.; Machova, R.; Csereova, A. Article 362 36
2023 Examining the Role of Education Spending on China's Regional Economy from the Standpoints of Human and Intellectual Capital Yu, Y.; Tingting, Y.; Ruoxi, L.; Xinxin, W. Article 112619 19011
2022 Exploring Destination Image in the Egyptian Context: A Qualitative Study Shazly, R.E.S. Article 67484095 84531777
2019 Exploring the Effects of Consumers’ Nutritional Knowledge and Information Interest on the Acceptance of Artificial Sweetener Usage in Soft Drinks Arslan, Y. Article 44255778 38226146
2019 Exploring the Requirements of Tourism Labour Market in Armenia Tovmasyan, G. Article -1177462106 -1438364940
2021 Factors Affecting Customer Buying Behavior in Online Shopping Davidaviciene, V.; Raudeliuniene, J.; Jonyte-Zemlickiene, A.; Tvaronaviciene, M. Article 1640459031 1146138809
2023 Factors Affecting the Consumer Behaviour of Gluten Sensitive Consumers – A Pilot Study Zsigmond, T.; Feher, L.; Machova, R.; Kovacs, Sz. Article 161 142
2023 Factors Influencing Consumer Decision to Purchase a Car Nerurkar, V.; Barge, P.; Bhatt, V.; Rastogi, S.; Agarwal, B. Article -806620850 -1798682109
2022 Factors Influencing Consumer Purchase Intention of Luxury Branded Perfumes Krishnan, C.; Agarwal, N.; Gupta, S. Article -922899190 815295389