Маркетинг і менеджмент інновацій (Marketing and Management of Innovations) [1532]

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Issue Year Title Author(s) Type Views Downloads
2018 Funding risk perception by Slovak SMEs: impact of age and size of the company Kljucnikov, A.; Sobekova Majkova, M. Article -1375592540 308708821
2014 Future development of focus group method in marketing system Melnyk, Yuliia Mykolaivna; Fomenko, D.V. Article 477922107 393332228
2020 The Future of TV Advertising Targeting Young Slovak Consumers Miklosik, A.; Starchon, P.; Vokounova, D.; Korcokova, M. Article -360818339 1801127320
2014 Gamification as a new trend in marketing Widawska-Stanisz, A. Article -104157257 -1858892118
2022 Gamification as an Innovative Instrument for Employee Engagement Girdauskiene, L.; Ausrine, C.E.; Navickas, V. Article -1410055242 1658855133
2022 Gender Differences in the Perception of Motivations for Consumer’s Online Brand-Related Activities and Their Impacts on Instagram Nastisin, L.; Jura, A.; Fedorko, R.; Kopor, I. Article 1392285 2572672
2024 General Attitude Scale for Social Media Influencers Onem, S.; Selvi, M.S. Article 2113 3399
2018 Geometric modelling of portfolio and risk in market equilibrium Hasan-Zaden, A. Article 556764545 98716492
2019 Global status of countries: determination and interpretation Deyneka, T.; Shkurupii, O.; Verhal, K.; Verhal, N. Article 40961556 140037160
2015 Global trends of economic diplomacy development under globalization Kanishchenko, O.L.; Mamalyga, O.O. Article -1126252867 507874650
2018 Goodwill assessment in enterprise management: innovative approaches using computer and communication technologies Zadorozhnyi, Z-M.; Sudyn, Y.; Muravskyi, V. Article -118480386 1585877452
2021 Gray-market and its Impacts on Brand Image: Case for Retail Perfume Industry Maqsood, S.M.; Soomro, Y.A. Article 1526283814 387269595
2022 Green Brand as a New Pattern of Energy-Efficient Consumption Chygryn, Olena Yuriivna; Kuzior, A.; Olefirenko, Oleh Mykhailovych; Uzik, J. Article 1966834922 -1204507964
2017 Green investments’ programs as an element of industry’s international competitiveness (on example of construction industry) Orlovs’ka, Y.; Kvaktun, O.; Chala, V.; Vovk, M. Article 763065 321260
2018 Green marketing mix effect on consumers buying decisions in Bangladesh Hossain, A.; Khan, Md Y.H Article -562431256 2081556984
2024 Harnessing Innovation to Combat Corruption: Effective Assessment of an Official’s Propensity for Corruption Boiko, Anton Oleksandrovych; Bozhenko, Viktoriia Volodymyrivna; Stoyanets, N. Article 129 46
2024 Heterogeneity and Emotional Perceptions of the Labelling of Accommodation Services in Tourism Beresecka, J.; Durovova, A.; Janosova, D.; Hroncova Vicianova, J.; Darasz, T. Article 0 0
2024 Hospitality 2.0: Decoding the Role of E-HRM in Innovation and Sustainability Parveen, M.; Alraddadi, A.A.N. Article 11996481 11749770
2020 Hotel Marketing Policy: Role of Rating in Consumer Decision Making Bacik, R.; Fedorko, R.; Gavurova, B.; Olearova, M.; Rigelsky, M. Article 1797179036 835720619
2023 How Do Psychological Factors, Cognitive Biases and Cognitive Dissonance Affect the Work Performance and Decision Making? Tovmasyan, G. Article -40174860 2070189763