Маркетинг і менеджмент інновацій (Marketing and Management of Innovations) [1541]

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Issue Year Title Author(s) Type Views Downloads
2024 Hospitality 2.0: Decoding the Role of E-HRM in Innovation and Sustainability Parveen, M.; Alraddadi, A.A.N. Article 34037277 11749770
2020 Hotel Marketing Policy: Role of Rating in Consumer Decision Making Bacik, R.; Fedorko, R.; Gavurova, B.; Olearova, M.; Rigelsky, M. Article -700609227 1462586867
2023 How Do Psychological Factors, Cognitive Biases and Cognitive Dissonance Affect the Work Performance and Decision Making? Tovmasyan, G. Article 2087216844 2070189763
2024 How VLOG Promotion Content Influences Consumer Attitudes Jiang, L.; Yukio, K. Article 19815882 17644686
2019 Human Resources as Fundamental Element Determining the Development of Innovation Mazur-Wierzbicka, E. Article 1896748503 -419589297
2011 Human resources quality as a factor for competitive power of organizations Златева-Петкова, Цанка; Златева-Петкова, Цанка; Zlateva-Petkova, Tsanka Article 1705629449 944874761
2014 Hungarian students’ carrier aspirations Andrea, S.G. Article 2045949866 -978684193
2022 Identification of Preferred Representational Sensory System in Neuro-Linguistic Programming Birknerova, Z.; Misko, D.; Ondrijova, I.; Tomkova, A.; Cema, V.; Cigarska, B.N. Article -1305493171 619334450
2017 Identifying areas and components of the management decisions for small industrial enterprises the second and third group of simplified tax system Balan, O.; Maslennikov, Y.; Selivanova, N. Article 23226225 8174509
2024 Identifying Consumer Preferences for New Generation Vehicles Using Multidimensional Preference Analysis Alkan, N.; Koksal, C.D. Article 9604 2624
2018 Identifying the effective drivers on internet advertising using structural equation modeling: an empirical investigation Rahmani, F.; Askari, A. Article 40758178 14817892
2016 Identifying the hierarchical structure of customer complaint behaviors on the example of Iranian hotels Charsetad, P.; Vazifeh, Doost H.; Nikoomaram, H. Article 72255324 93690819
2023 Identifying the Relationship Between the Use of Mobile Technologies and Time: A Study Based on a Sample of OECD Member Countries Olearova, M.; Bacik, R.; Gavurova, B.; Rigelsky, M. Article 964217445 1793405093
2024 Image of Higher Education Institutions: Main Components and Determinants Solodovnikov, Serhii Mykolaiovych; Bondarenko, Alla Fedorivna; Zhytar, M. Article 951 938
2018 Image of women's volleyball in Lithuania perceiving its customer behavior Jeseviciute-Ufartiene, L.; Skackauskiene, I. Article 436772884 343580343
2023 The impact of AI development on the development of marketing communications Nesterenko, Volodymyr Ivanovych; Olefirenko, Oleh Mykhailovych Article -166791841 -488559532
2019 Impact of Ancillary Services on the Hotel Rating in Visegrad Group Countries Fedorko, R.; Bacik, R.; Olearova, M.; Rigelsky, M.; Breyl, P. Article -1677806583 -1798900920
2023 Impact of Brand Association on Brand Equity in Organized Retail Sector Choudhary, A.; Dawar, S.; Panwar, S. Article 7239306 1676890
2023 Impact of Brand Equity on Intention to Use Instant Coffee Cuong, D.T. Article 48513 49099
2021 The Impact of Customer Engagement on Retailer's Brand Equity Components Gallart-Camahort, V.; Callarisa-Fiol, L.; Sanchez-Garcia, J. Article 25712324 17858050