Маркетинг і менеджмент інновацій (Marketing and Management of Innovations) [1541]

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Issue Year Title Author(s) Type Views Downloads
2024 Hospitality 2.0: Decoding the Role of E-HRM in Innovation and Sustainability Parveen, M.; Alraddadi, A.A.N. Article 56078070 11749770
2020 Hotel Marketing Policy: Role of Rating in Consumer Decision Making Bacik, R.; Fedorko, R.; Gavurova, B.; Olearova, M.; Rigelsky, M. Article -1949503358 1462586867
2023 How Do Psychological Factors, Cognitive Biases and Cognitive Dissonance Affect the Work Performance and Decision Making? Tovmasyan, G. Article 2047032956 2070189763
2024 How VLOG Promotion Content Influences Consumer Attitudes Jiang, L.; Yukio, K. Article 27686477 17644686
2019 Human Resources as Fundamental Element Determining the Development of Innovation Mazur-Wierzbicka, E. Article -39257716 -419589297
2011 Human resources quality as a factor for competitive power of organizations Златева-Петкова, Цанка; Златева-Петкова, Цанка; Zlateva-Petkova, Tsanka Article -1545588620 944874761
2014 Hungarian students’ carrier aspirations Andrea, S.G. Article -203143905 -978684193
2022 Identification of Preferred Representational Sensory System in Neuro-Linguistic Programming Birknerova, Z.; Misko, D.; Ondrijova, I.; Tomkova, A.; Cema, V.; Cigarska, B.N. Article 2091879067 619334450
2017 Identifying areas and components of the management decisions for small industrial enterprises the second and third group of simplified tax system Balan, O.; Maslennikov, Y.; Selivanova, N. Article 30820124 8174509
2024 Identifying Consumer Preferences for New Generation Vehicles Using Multidimensional Preference Analysis Alkan, N.; Koksal, C.D. Article 18923 2624
2018 Identifying the effective drivers on internet advertising using structural equation modeling: an empirical investigation Rahmani, F.; Askari, A. Article 40758178 14817892
2016 Identifying the hierarchical structure of customer complaint behaviors on the example of Iranian hotels Charsetad, P.; Vazifeh, Doost H.; Nikoomaram, H. Article 107018482 93690819
2023 Identifying the Relationship Between the Use of Mobile Technologies and Time: A Study Based on a Sample of OECD Member Countries Olearova, M.; Bacik, R.; Gavurova, B.; Rigelsky, M. Article -1944912414 1793405095
2024 Image of Higher Education Institutions: Main Components and Determinants Solodovnikov, Serhii Mykolaiovych; Bondarenko, Alla Fedorivna; Zhytar, M. Article 1133 938
2018 Image of women's volleyball in Lithuania perceiving its customer behavior Jeseviciute-Ufartiene, L.; Skackauskiene, I. Article 580076977 343580343
2023 The impact of AI development on the development of marketing communications Nesterenko, Volodymyr Ivanovych; Olefirenko, Oleh Mykhailovych Article -243281334 -488559532
2019 Impact of Ancillary Services on the Hotel Rating in Visegrad Group Countries Fedorko, R.; Bacik, R.; Olearova, M.; Rigelsky, M.; Breyl, P. Article 887101691 -1798900920
2023 Impact of Brand Association on Brand Equity in Organized Retail Sector Choudhary, A.; Dawar, S.; Panwar, S. Article 10858935 1676890
2023 Impact of Brand Equity on Intention to Use Instant Coffee Cuong, D.T. Article 64196 96153
2021 The Impact of Customer Engagement on Retailer's Brand Equity Components Gallart-Camahort, V.; Callarisa-Fiol, L.; Sanchez-Garcia, J. Article 38568487 17858050