English українська
  1. SumDU Repository
  2. Періодичні видання СумДУ

Маркетинг і менеджмент інновацій (Marketing and Management of Innovations) [1522]

Browse by
Showing results 241 to 260 of 1522
Issue Year Title Author(s) Type Views Downloads
2019 Evolution of Customer Segmentation in the Era of Big Data Verdenhofs, A.; Tambovceva, T. Article -1799462094 1625846298
2016 Evolution of the marketing theory: genesis, conception, periodization Oklander, M.A.; Oklander, T.O. Article -1591645278 -200221080
2024 Examination of Content Types and Social Media Engagement Indicators on Facebook: Case Analysis of a 5-Star Hotels of Visegrad Group Countries Nastisin, L.; Fedorko, R.; Gavurova, B.; Bacik, R. Article 10606 5053
2023 Examination of the Tourism Market after the COVID19 – Travel Habits of Generation Y and Z in Slovakia and Hungary Basa, K.; Machova, R.; Boros, A. Article 29487135 55433980
2017 Examining the factors effective on brand equity from potential and actual customer's viewpoint Gharehbiglo, H.; Mofid, S.A.; Charandabi, S.E.; Piroozinia, H. Article 17637911 32123196
2024 Examining the Relationship between Innovation Activity and Corporate Cooperation among Small and Medium-sized Business Operating in the Slovak ICT Sector Korcsmaros, E.; Machova, R.; Csereova, A. Article 180 36
2023 Examining the Role of Education Spending on China's Regional Economy from the Standpoints of Human and Intellectual Capital Yu, Y.; Tingting, Y.; Ruoxi, L.; Xinxin, W. Article 37616 19011
2022 Exploring Destination Image in the Egyptian Context: A Qualitative Study Shazly, R.E.S. Article 67484095 84531777
2019 Exploring the Effects of Consumers’ Nutritional Knowledge and Information Interest on the Acceptance of Artificial Sweetener Usage in Soft Drinks Arslan, Y. Article 44255776 38226146
2019 Exploring the Requirements of Tourism Labour Market in Armenia Tovmasyan, G. Article -1797962914 -260902830
2021 Factors Affecting Customer Buying Behavior in Online Shopping Davidaviciene, V.; Raudeliuniene, J.; Jonyte-Zemlickiene, A.; Tvaronaviciene, M. Article 820246979 1146138809
2023 Factors Affecting the Consumer Behaviour of Gluten Sensitive Consumers – A Pilot Study Zsigmond, T.; Feher, L.; Machova, R.; Kovacs, Sz. Article 80 142
2023 Factors Influencing Consumer Decision to Purchase a Car Nerurkar, V.; Barge, P.; Bhatt, V.; Rastogi, S.; Agarwal, B. Article 1162782148 -1798682109
2022 Factors Influencing Consumer Purchase Intention of Luxury Branded Perfumes Krishnan, C.; Agarwal, N.; Gupta, S. Article 1916758850 -640013866
2020 Factors Influencing Consumers’ Green Purchase Behavior: Green Advertising as Moderator Hussain, S.A.; Haq, M.A.U.; Soomro, Y.A. Article -1374439419 1255821565
2016 Factors influencing the intention to accept advertising in mobile social networks Jafari, S.M.; Jandaghi, Gh.; Taghavi, H. Article 556144530 401721394
2019 Factors of demand for cultural events in tourism: the case of the Czech Republic Kmeco, L.; Mezulanik, J.; Kascakova, A.; Civelek, M. Article -895805740 -877668598
2022 The Factors that Influence the Intention of Marketing and Technological Innovation in MSMEs Wulandari, R.; Koe, W.L. Article 576013 498788
2019 Features of foresight methodology application in the forestry complex of Ukraine: sectoral and spatial aspect Mishenin, Yevhen Vasylovych; Yarova, Inessa Yevhenivna; Mishenina, Halyna Anatoliivna Article -1804900376 534552973
2017 Features of innovative scientific project management Holysheva, Yevheniia Oleksiivna; Hryshchenko, Olena Fedorivna Article 8922667 16075691

Discover