Please use this identifier to cite or link to this item: http://essuir.sumdu.edu.ua/handle/123456789/22046
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Title Innovations in outdoor advertising
Authors Podolkova, Svitlana Vitaliivna  
Kosolap, N.Ye.
ORCID http://orcid.org/0000-0003-2853-5579
Keywords
Type Conference Papers
Date of Issue 2011
URI http://essuir.sumdu.edu.ua/handle/123456789/22046
Publisher Вид-во СумДУ
License
Citation Kosolap, N.Ye. Innovations in outdoor advertising [Текст] / N.Ye. Kosolap, S.V. Podolkova // Чому інновації такі важливі сьогодні. Інформаційно-комунікаційні технології. Трудозбережні технології. Сучасна інженерія : матеріали V студентської конференції лінгвістичного науково-методичного центру кафедри іноземних мов, Суми, 26 травня 2011 р. / Відп. за вип. Г.І. Литвиненко. — Суми : СумДУ, 2011. — C. 15.
Abstract The traditional billboard display may be the main element of outdoor advertising campaigns, but like any industry and particularly any advertising method the medium is evolving all the time. New advances in outdoor advertising have not been technological wonders or major diversions from the norm, but have been logical evolutions of the standard method of putting a big message on a big billboard. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/22046
Appears in Collections: Наукові видання (ІФСК)

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