Eco-product development on the ground of marketing complex 4P2

Bilovodska, Olena Anatoliivna; Shypil, Anna

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Title	Eco-product development on the ground of marketing complex 4P2
Authors	Bilovodska, Olena Anatoliivna Shypil, Anna
ORCID	http://orcid.org/0000-0003-3707-0734
Keywords	environmental marketing экологический маркетинг екологічний маркетинг marketing complex 4P маркетинговий комплекс 4P маркетинговый комплекс 4P
Type	Conference Papers
Date of Issue	2013
URI	http://essuir.sumdu.edu.ua/handle/123456789/31726
Publisher	Сумський державний університет
License
Citation	Shypil, A. Eco-product development on the ground of marketing complex 4P2 [Текст] / A. Shypil, O. Bilovodska // Economics for Ecology ISCS'2013 : матеріали XIX Міжнародної наукової конференції, м. Суми, 30 квітня-3 травня 2013 р. / Ред.кол.: Д.О. Смоленніков, М.С. Шкурат. — Суми : СумДУ, 2013. — P. 162-164.
Abstract	Well known Harvard marketing specialist Theodor Levitt said: “People don't want to buy a quarter-inch drill. They want a quarter-inch hole!" In other words costumer is interested not in the product itself, but in those benefits it provides, that is why it is important to satisfy costumers needs with the minimal risks for eco-system. Such tasks are to be solved by basic instruments of marketing included to complex 4P. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/31726
Appears in Collections:	Наукові видання (ННІ ФЕМ)