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Title Internal marketing and talent management as integral elements of employer branding strategies
Authors Lazorko, K.
Zajac, M.
ORCID
Keywords employer branding
internal marketing
talent management
competitive advantage
HRM
Type Article
Date of Issue 2014
URI http://essuir.sumdu.edu.ua/handle/123456789/35505
Publisher Sumy State University
License
Citation Lazorko, K. Internal marketing and talent management as integral elements of employer branding strategies [Текст] / K. Lazorko, M. Zajac // Управління економічними процесами. - 2014. - № 1
Abstract The paper presents internal marketing and talent management as key elements determining effective introduction of employer branding strategy. Nowadays tendencies to interdisciplinarity force organizations to search for concepts from different areas of science and combine them for most effective market performance. That is the reason for presentation of two aspects of employer branding – from HRM and marketing perspectives, in the paper. The paper is aimed at presentation and discussion of internal marketing and talent management as elements of overall strategy of organisation in the scope of its competitive advantage gaining. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/35505
Appears in Collections: Economic Processes Management (Управління економічними процесами)

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