Different ways of engagement in conversation in social media marketing: evidences from Twitter

Robul, Y.

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Title	Different ways of engagement in conversation in social media marketing: evidences from Twitter
Authors	Robul, Y.
ORCID
Keywords	маркетинг marketing соціальні мережі социальные сети social networks
Type	Conference Papers
Date of Issue	2013
URI	http://essuir.sumdu.edu.ua/handle/123456789/37494
Publisher	ТОВ «ДД «Папірус»
License
Citation	Robul, Y. Different ways of engagement in conversation in social media marketing: evidences from Twitter [Текст] / Y. Robul // Маркетинг інновацій і інновації у маркетингу : збірник тез доповідей VІI Міжнародної науково-практичної конференції, 26-28 вересня 2013 р. / Відп. за вип. Ю.М. Гладенко. - Суми : ТОВ "ДД "Папірус", 2013. - С. 242-243.
Abstract	Development of Web 2.0 in the 2000s has introduced a revolution in communication to which organizations in all sectors are continuing to adapt. With the traditional media and static web sites, the marketing department goes out to look for the groups of the customers and markets, tries to reach and persuade them. On the Internet, the visitor arrives at the site and weights up whether an offering of the organization could provide with incentives for buying and eventual relationships. Another significant impact of web 2.0 is an arrival of social networks (Facebook, LinkedIn) and social media (Twitter, YouTube, Flicker), which enabled users to create their own content and to share it, engaging in dialogue [1].
Appears in Collections:	Наукові видання (ННІ ФЕМ)