Analysis of characteristics of technology marketing in high-tech industry (case of space industry)

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Title	Analysis of characteristics of technology marketing in high-tech industry (case of space industry)
Authors	Prokopenko, Olha Volodymyrivna Omelianenko, Vitalii Anatoliiovych
ORCID
Keywords	космічна галузь космическая отрасль space industry маркетинг технологій маркетинг технологий tech marketing
Type	Article
Date of Issue	2014
URI	http://essuir.sumdu.edu.ua/handle/123456789/38260
Publisher	University of Bielsko-Biala Press
License
Citation	Prokopenko, О. Analysis of characteristics of technology marketing in high-tech industry (case of space industry) [Text] / О. Prokopenko, V.Omelyanenko // The contemporary problems of management – value-based marketing, social responsibility and other factors in process of development – micro, meso and macro aspect / Scientific Editorial: H. Howaniec, W. Waszkielewicz. – Bielsko-Biala: University of Bielsko-Biala. 2014. – P. 125-137.
Abstract	The aim of research is to analyze the features of high-tech-marketing, especially in space industry. High-tech industries have some principle differences from more traditional sectors. High-tech are dynamic areas in which new developments are often ahead expressed or perceived needs of potential consumers and violate the established boundaries between the traditional industrial sectors.
Appears in Collections:	Наукові видання (ННІ ФЕМ)