Linguistic and cognitive dimensions of cross-cultural units

Abstract

The end of the twentieth and the beginning of the twenty first century became to the world a stage of rapid development of science and technology. The dynamic course of events of our time and intensity of the international contacts caused strengthening of interest to the problems of international and cross-cultural communication and influenced its efficiency. Now researchers consider cultural competence as the main part of communication. Human activity is a complex interaction with society. The direct social contacts, influence of microenvironment and microenvironment, make certain culturological features, peculiar for each nation of the country. Language and culture have common and distinctive features [4, 148]. The connection between language and culture is defined ontologically, as a language and a culture are the result of person‘s creative activity. It is important to pay attention to that fact that one of the actual directions of modern linguistics is studying of language and culture interrelation.