Please use this identifier to cite or link to this item: http://essuir.sumdu.edu.ua/handle/123456789/40615
Or use following links to share this resource in social networks: Recommend this item
Title Influence of colors on people
Authors Karpets, V.
ORCID
Keywords marketing
маркетинг
advertising
реклама
color psychology
психологія кольору
психология цвета
Type Conference Papers
Date of Issue 2015
URI http://essuir.sumdu.edu.ua/handle/123456789/40615
Publisher Sumy State University
License
Citation Karpets, V. Influence of colors on people [Текст] / V. Karpets; EL adviser I.A. Morozova // Соціально-гуманітарні аспекти розвитку сучасного суспільства : матеріали Всеукраїнської наукової конференції викладачів, аспірантів, співробітників та студентів, м. Суми, 23-24 квітня 2015 року. - Суми : СумДУ, 2015. - C. 297.
Abstract Marketing and advertising employs the knowledge and practice of color psychology in its work to drive results. The main purpose of an ad is to motivate the viewer to take a course of action designed by the advertiser. Color is applied to the shape of a logo to represent an emotion, objective, a meaning, as well as to increase brand recognition. Disagreements in the perception of colors depends on origin, age, gender, and even state of health. Vivid and bright colors are popular amongst the youth, while older people feel more comfortable when surrounded by subdued shades.
Appears in Collections: Наукові видання (ІФСК)

Views

Albania Albania
1
Armenia Armenia
1
Australia Australia
1
Canada Canada
1
China China
44
Colombia Colombia
1
Costa Rica Costa Rica
1
Ecuador Ecuador
1
Egypt Egypt
3518096
France France
1
Germany Germany
85
Greece Greece
328159
India India
1
Indonesia Indonesia
1
Ireland Ireland
61039788
Italy Italy
1833
Jamaica Jamaica
3518100
Japan Japan
628730349
Kenya Kenya
1
Lithuania Lithuania
1
Mexico Mexico
1
Philippines Philippines
11346275
Poland Poland
1
Romania Romania
1
Russia Russia
3
Saudi Arabia Saudi Arabia
1
Slovakia Slovakia
5499
South Africa South Africa
1
Sweden Sweden
1
Ukraine Ukraine
913914527
United Arab Emirates United Arab Emirates
1
United Kingdom United Kingdom
1595651281
United States United States
751204238
Unknown Country Unknown Country
-325380825
Vietnam Vietnam
328161

Downloads

China China
6
Costa Rica Costa Rica
1
Czechia Czechia
1
Egypt Egypt
1
Germany Germany
7
India India
1
Ireland Ireland
1
Lithuania Lithuania
1
Mexico Mexico
1
Philippines Philippines
1
Russia Russia
1
Singapore Singapore
1
Slovakia Slovakia
1
South Africa South Africa
1
Ukraine Ukraine
2056864100
United Kingdom United Kingdom
1
United States United States
751204237
Unknown Country Unknown Country
8
Vietnam Vietnam
1

Files

File Size Format Downloads
Karpets.pdf 393.67 kB Adobe PDF -1486898924

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.