Reasons and strategies for adopting green marketing

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Title	Reasons and strategies for adopting green marketing
Authors	Popova, O.Yu. Rubtsova, A.V.
ORCID
Keywords	green marketing зелений маркетинг зеленый маркетинг strategies стратегії стратегии
Type	Conference Papers
Date of Issue	2015
URI	http://essuir.sumdu.edu.ua/handle/123456789/42831
Publisher	Sumy State University
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Citation	Popova, O.Yu. Reasons and strategies for adopting green marketing [Текст] / O.Y. Popova, A.V. Rubtsova // Маркетинг інновацій і інновації у маркетингу : збірник тез доповідей ІX Міжнародної науково-практичної конференції, м. Суми, 24-25 вересня 2015 р. / Відп. за вип. Ю.М. Гладенко. - Суми : ФОП Ткачов О.О., 2015. - С. 13-15.
Abstract	As customers become more environmentally conscious and their demands for eco-friendly products and services increase, many industry professionals have engaged in developing and promoting ecologically sustainable products and services while striving to strengthen their business commitment to sustainability. Green practices enable companies to save on long-term operational costs while gaining a competitive advantage by developing or enhancing a positive image and reputation.
Appears in Collections:	Наукові видання (ННІ ФЕМ)