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Title Usage of patriotic motives in promotion of products in markets
Authors Bozhkova, Viktoriia Viktorivna  
Prokopenko, Olha Volodymyrivna
Prokopenko, M.O.
ORCID http://orcid.org/0000-0002-1557-3819
Keywords patriotic motives
production
means
marketing communications instruments
efficiency
Type Article
Date of Issue 2015
URI http://essuir.sumdu.edu.ua/handle/123456789/44394
Publisher Sumy State University
License
Citation Bozhkova V.V., Prokopenko O.V., Prokopenko M.O. Usage of patriotic motives in promotion of products in markets // Economic Processes Management: International Scientific E-Journal. 2015. № 4.
Abstract In the article the patriotic motives essence in the appeals of manufacturers has been analyzed; the classification of means, which can be used in the appeals with patriotic implication, has been proposed; the directions of justification of expediency of patriotic motives usage for manufacturers have been defined.
Appears in Collections: Economic Processes Management (Управління економічними процесами)

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