Distinctive features of German alternative media

Abstract

Alternative media formed «an important link of the alternative community in the 70-ties in the XX century in Germany» [1, 140]. How different were the themes, purposes and forms of the new social movements in the country, so rapidly the alternative media were developing. They provide the function of the media of definite movements, and are the way of communication between the independently organized heterogeneous groupsprojects and the projects of the counter culture. Being expressive and well presented they set on the appropriate track of the communication needs of local and regional, social and cultural groups, and thus represent a communicative hub of a local counter community.