Marketing approaches to increase of sales in the context of behaviour economy

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Title	Marketing approaches to increase of sales in the context of behaviour economy
Authors	Makhnusha, Svitlana Mykhailivna
ORCID
Keywords	маркетинг marketing продажі sales продажи економіка economy экономика
Type	Conference Papers
Date of Issue	2016
URI	http://essuir.sumdu.edu.ua/handle/123456789/48795
Publisher	Sumy State University
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Citation	Makhnusha, S.M. Marketing approaches to increase of sales in the context of behaviour economy [Текст] / S.M. Makhnusha // Міжнародна стратегія економічного розвитку регіону : матеріали VІ Міжнародної науково-практичної конференції, м. Суми, 17 березня 2016 р. / За заг. ред. О.В. Прокопенко. - Суми : СумДУ, 2016. - С. 65-69.
Abstract	In today's market conditions, competition in the markets and the struggle for the buyer necessitate producers and outlets in places of marketing of products to resort to new ways to promote sales by influencing the behavior of the potential consumer. This influence should affect not only their rational motives, but also irrational ones. It is known that the game in the subconscious and in the psychology of behavior can bring the desired results.
Appears in Collections:	Наукові видання (ННІ ФЕМ)