The impact of globalization on cross-cultural communication

Yevtushenko, A.

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Title	The impact of globalization on cross-cultural communication
Authors	Yevtushenko, A.
ORCID
Keywords	крос-культурні комунікації кросс-культурные коммуникации cross-cultural communication міжнародні ділові відносини международные деловые отношения international business relations
Type	Conference Papers
Date of Issue	2016
URI	http://essuir.sumdu.edu.ua/handle/123456789/49038
Publisher	Sumy State University
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Citation	Yevtushenko, A. The impact of globalization on cross-cultural communication [Текст] / A. Yevtushenko ; Scientific supervisor O.I. Leshchenko // Перший крок у науку : матеріали VІІІ студентської конференції, м. Суми, 11 грудня 2016 р. / Відп. за вип. М.Б. Оприско. - Суми : СумДУ, 2016. - С. 232.
Abstract	Nowadays, in times of maintaining economic contacts with the world market there is an increasing need to understand each other through cross-cultural communication. The effect of culture on international businessmen ventures is multifaceted. Cultural differences deeply affects market behavior. International marketers, therefore, need to be as familiar as possible with the cultural traits of any country they want to do business with. These differences require international businessmen to have good analytical abilities and sound business acumen to make viable decisions and operate successfully. Practically all business decisions are culture-bound.
Appears in Collections:	Наукові видання (ЕлІТ)