Sustainable marketing in the health care organizations

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Title	Sustainable marketing in the health care organizations
Authors	Krukowska-Miler, A.
ORCID
Keywords	стійкий маркетинг устойчивый маркетинг sustainable marketing організації охорони здоров'я организации здравоохранения health care organizations вартість стоимость value пацієнти пациенты patients
Type	Article
Date of Issue	2017
URI	http://essuir.sumdu.edu.ua/handle/123456789/55623
Publisher	Sumy State University
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Citation	Krukowska-Miler A. Sustainable marketing in the health care organizations [Електронний ресурс] / A. Krukowska-Miler // Economic Processes Management: International Scientific E-Journal. - 2017. - №2. - http://epm.fem.sumdu.edu.ua/download/2017_2/epm2017_2_11.pdf
Abstract	This article presents the main aspects of sustainable marketing in health care organizations and how it can be put into treatment. The aim of the article is to bring closer the idea of sustainable development and, in particular, marketing, which prioritises responsibility towards the community in which the organization is located.
Appears in Collections:	Economic Processes Management (Управління економічними процесами)