Optimization of Websites Advertising Budget Distribution

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Title	Optimization of Websites Advertising Budget Distribution
Authors	Mishchenko, Pavlo Mykolaiovych Shapovalov, Serhii Pavlovych
ORCID	http://orcid.org/0000-0002-4936-9461
Keywords	tease network genetic algorithms integr estimation оptimal distribution генетичні алгоритми генетические алгоритмы інтегральне обчислення интегральное вычисление оптимальний розподіл оптимальное распределение
Type	Conference Papers
Date of Issue	2017
URI	http://essuir.sumdu.edu.ua/handle/123456789/55773
Publisher	Sumy State University
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Citation	Mishchenko, Р. Optimization of Websites Advertising Budget Distribution [Текст] / P. Mishchenko, S. Shapovalov // Advanced Information Systems and Technologies : proceedings of the V international scientific conference, Sumy, May 17-19 2017/ Edited by S.І. Protsenko, V.V. Shendryk. - Sumy : Sumy State University, 2017. - 21-23 p.
Abstract	This paper is devoted to problem of the most optimal allocation of website`s advertising budget among teaser networks. We consider the possibility of improving the efficiency of distribution by means of an automated system. The main steps of genetic algorithm and integral estimation adaptation to the multiple-criteria problem solution are shown.
Appears in Collections:	Наукові видання (ЕлІТ)