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Title Customer retention by banks in New Zealand
Other Titles Утримання клієнтів банків у Новій Зеландії
Authors Cohen, D.
Gan, C.
Au Yong, H.H.
Chong, E.
ORCID
Keywords клінт
банк
Нова Зеландія
Customer
bank
New Zealand
Type Conference Papers
Date of Issue 2007
URI http://essuir.sumdu.edu.ua/handle/123456789/60635
Publisher Українська академія банківської справи Національного банку України
License
Citation Cohen, D. Customer retention by banks in New Zealand [Text] / D. Cohen, C. Gan, H.H. Au Yong, E. Chong // Міжнародна банківська конкуренція: теорія і практика: зб. тез доп. II Міжнародної науково-практичної конференції (31 травня – 1 червня 2007 р.). – Суми: УАБС НБУ, 2007. – С. 52-53.
Abstract The banking industry is highly competitive, with banks not only competing among each other; but also with non-banks and other financial institutions. Most bank product developments are easy to duplicate and when banks provide nearly identical services, they can only distinguish themselves on the basis of price and quality. Therefore, customer retention is potentially an effective tool that banks can use to gain a strategic advantage and survive in today’s ever-increasing banking competitive environment.
Appears in Collections: Наукові видання (ННІ БТ)

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