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Title | Customer retention by banks in New Zealand |
Other Titles |
Утримання клієнтів банків у Новій Зеландії |
Authors |
Cohen, D.
Gan, C. Au Yong, H.H. Chong, E. |
ORCID | |
Keywords |
клінт банк Нова Зеландія Customer bank New Zealand |
Type | Conference Papers |
Date of Issue | 2007 |
URI | http://essuir.sumdu.edu.ua/handle/123456789/60635 |
Publisher | Українська академія банківської справи Національного банку України |
License | |
Citation | Cohen, D. Customer retention by banks in New Zealand [Text] / D. Cohen, C. Gan, H.H. Au Yong, E. Chong // Міжнародна банківська конкуренція: теорія і практика: зб. тез доп. II Міжнародної науково-практичної конференції (31 травня – 1 червня 2007 р.). – Суми: УАБС НБУ, 2007. – С. 52-53. |
Abstract |
The banking industry is highly competitive, with banks not only competing
among each other; but also with non-banks and other financial institutions. Most
bank product developments are easy to duplicate and when banks provide nearly
identical services, they can only distinguish themselves on the basis of price and
quality. Therefore, customer retention is potentially an effective tool that banks can
use to gain a strategic advantage and survive in today’s ever-increasing banking
competitive environment. |
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File | Size | Format | Downloads |
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Cohen_Customer_retention.pdf | 104.53 kB | Adobe PDF | 602434927 |
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