Influence of the financial crisis  on advertising activity

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Title	Influence of the financial crisis on advertising activity
Other Titles	Вплив фінансової кризи на рекламну діяльність
Authors	Gokhberg, Anna
ORCID
Keywords	influence financial crisis advertising activity вплив фінансова криза рекламна діяльність
Type	Conference Papers
Date of Issue	2009
URI	http://essuir.sumdu.edu.ua/handle/123456789/61290
Publisher	Ukrainian Academy of Banking of the National Bank of Ukraine
License	Copyright not evaluated
Citation	Gokhberg, A. Influence of the financial crisis on advertising activity [Text] / A. Gokhberg // Global Financial Crises and its national specific features: the International Scientific-Practical Conference papers (23-25 April, 2009). – Sumy: UAB NBU, 2009. – P. 39-40.
Abstract	In modern conditions of globalization and increasing international competition, advertising activity is the main instrument of promotion goods and services at foreign and interior markets. Moreover, advertisement is a very important part of industrial communications, being a very powerful stimul for activation of industrial processes. Advertising is one of the most important elements of marketing mix that has very strong and direct influence on people’s behavior.
Appears in Collections:	Наукові видання (ННІ БТ)