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Title | Structural assessment of market capacity: client-oriented conception |
Authors |
Mentel, G.
Peresadko, G. |
ORCID | |
Keywords |
market research industry market size structural approach дослідження ринку промисловість розмір ринку структурний підхід исследование рынка промышленность размер рынка структурный подход |
Type | Article |
Date of Issue | 2017 |
URI | http://essuir.sumdu.edu.ua/handle/123456789/61793 |
Publisher | Sumy State University |
License | Copyright not evaluated |
Citation | Mentel, G., Peresadko, G. (2017). Structural assessment of market capacity: client-oriented conception. Business Ethics and Leadership, 1(2), 31-38. Doi: 10.21272/bel.1(2).31-38.2017 |
Abstract |
To assess the real and potential opportunities of industrial enterprises in the market of products, a model of
structural estimation of the capacity of the market for the products manufacturing has been developed. The
constant and variable constituents of product market capacities are highlighted, which reflect the real business
opportunities, potential queries and their purchasing power. The developed econometric model is based
on the use of the multiple regression method in order to formalize the dependence of the capacity of the
market of production of the industrial enterprise from the channels of influence on it, allocated using the
method of the main components − price, quality, behavioral, macroeconomic, as well as with the possibility
of their formalization, namely the influence of each of them on the basis of regression modeling of market
data |
Appears in Collections: |
Business Ethics and Leadership (BEL) |
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File | Size | Format | Downloads |
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Mentel_Peresadko.pdf | 565.38 kB | Adobe PDF | 1596135923 |
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