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Title Patriotic motivation in advertising slogans as a reflection of political changes in the country
Authors Korzh, K.R.
Mikhno, S.V.
ORCID
Keywords advertising and marketing
реклама и маркетинг
реклама та маркетинг
patriotism
патриотизм
патріотизм
patriotic motivation
патриотическая мотивация
патріотична мотивація
Type Conference Papers
Date of Issue 2017
URI http://essuir.sumdu.edu.ua/handle/123456789/62835
Publisher Sumy State University
License
Citation Korzh, K. R. Patriotic motivation in advertising slogans as a reflection of political changes in the country [Текст] / K. R. Korzh, S. V. Mikhno // To make the world smarter and safer : матеріали ХІ всеукраїнської науково-практичної конференції студентів, аспірантів та викладачів лінгвістичного навчально-методичного центру кафедри іноземних мов 23 березня 2017 р. м. Суми / Ред.кол.: Г.І. Литвиненко, А.М. Дядечко, Т.М. Плохута та ін. – Суми : СумДУ, 2017. – С. 50-51.
Abstract Advertising and marketing use patriotism for commercial purposes. Historical events and personalities, the achievements of past years create a new image of the prosperity of a country in advertising. This method builds the fantom brand and such advertising is intended for naïve or emotional audience. Patriotism towards the Fatherland refers to emotional advertising motives, for the Ukrainian mentality this motive is dominant in recent years.
Appears in Collections: Наукові роботи студентів, магістрів, аспірантів (ІФСК)

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