Problems and prospects of marketing in globalization

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Title	Problems and prospects of marketing in globalization
Authors	Makhnusha, S.M.
ORCID
Keywords	international marketing міжнародний маркетинг международный маркетинг market conditions ринкові умови рыночные условия international markets міжнародні ринки международные рынки
Type	Conference Papers
Date of Issue	2017
URI	http://essuir.sumdu.edu.ua/handle/123456789/65245
Publisher	Sumy State University
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Citation	Makhnusha, S.M. Problems and prospects of marketing in globalization [Текст] / S.M. Makhnusha // International Economic Relations and Sustainable Development : матеріали І Міжнародної науково-практичної конференції, м. Суми, 5–6 травня 2017 року / за заг. ред. О.В. Прокопенко. - Суми : Сумський державний університет, 2017. - С. 84-85.
Abstract	Successful business in modern conditions is impossible without adapting to the constant changes in market conditions, characterized by their dynamics and often unpredictability, particularly in a globalized economy and conditions of exit of businesses to international markets on the basis of international marketing. Therefore, this study is important.
Appears in Collections:	Наукові видання (ННІ ФЕМ)