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Title Social marketing
Authors Plakhtynska, V.
ORCID
Keywords social marketing
соціальний маркетинг
социальный маркетинг
corporation
корпорація
корпорация
consumers demand
попит споживачів
спрос потребителей
Type Conference Papers
Date of Issue 2017
URI http://essuir.sumdu.edu.ua/handle/123456789/65246
Publisher Sumy State University
License
Citation Plakhtynska, V. Social marketing [Текст] / V. Plakhtynska; scientific adviser O.V. Prokopenko // International Economic Relations and Sustainable Development: матеріали І Міжнародної науково-практичної конференції, м. Суми, 5–6 травня 2017 р. / за заг. ред. О.В. Прокопенко. - Суми: Сумський державний університет, 2017. - С. 86.
Abstract Social marketing is very popular nowadays. Many corporations began to deal with population today. Their goals are not only to satisfy the consumers demand, but to be closer to them, help with their problems. Some people can say that it is only commercial activity, but social marketing has a lot of interesting facts.
Appears in Collections: Наукові видання (ННІ ФЕМ)

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