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Title | Strategy of Enterprise |
Authors |
Dehtyarova, Iryna Borysivna
Dehtiarova, Iryna Borysivna |
ORCID |
http://orcid.org/0000-0003-4615-0437 |
Keywords |
стратегія підприємства стратегия предприятия enterprise strategy економіка экономика economy стратегічне планування strategic planning стратегическое планирование |
Type | Learning Object |
Date of Issue | 2018 |
URI | http://essuir.sumdu.edu.ua/handle/123456789/66757 |
Publisher | Sumy State University |
License | |
Citation | Dehtyarova, І.B. Strategy of Enterprise [Text]: lecture notes on the discipline "Strategy of Enterprise" for students of the specialty 051 "Economics" all forms of training / І. B. Dehtyarova. - Sumy: Sumy State University, 2018. - 61 p. |
Abstract |
This course helps students understand the basics of strategic planning process and choose strategic alternatives in conditions of uncertainty. Students will examine strategy hierarchy for single-business organisations (competitive strategy, which develops and sustains a competitive advantage for the goods and services that are produced) and multi-business organisations (corporate strategy, which is the hierarchically highest strategic plan of the organisation, which defines the global goals and ways of their achieving within strategic management). |
Appears in Collections: |
Навчальні та наукові видання видавництва СумДУ |
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Files
File | Size | Format | Downloads |
---|---|---|---|
Dehtiarova_konspekt.pdf | 619.5 kB | Adobe PDF | 652481826 |
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