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| Title | The Effect of Electronic Word-Of-Mouth (EWOM) On Brand Im-age and Purchase Intention: A Conceptual Paper |
| Authors |
Al Halbusi, H.
Tehseen, S. |
| ORCID | |
| Keywords |
електронне слово электронное слово electronic word імідж бренду менное изображение brand image бренди бренды brands придбання покупать purchase intention |
| Type | Article |
| Date of Issue | 2018 |
| URI | http://essuir.sumdu.edu.ua/handle/123456789/71595 |
| Publisher | Sumy State University |
| License | |
| Citation | Al Halbusi, H., Tehseen, S. (2018). The Effect of Electronic Word-Of-Mouth (EWOM) On Brand Image and Purchase Intention: A Conceptual Paper. SocioEconomic Challenges, 3(2), 83-94. DOI: 10.21272/sec.3(2).83-94.2018 |
| Abstract |
This paper summarizes the arguments and counterarguments within the scientific discussion on the issue of Electronic Word-of-Mouth (eWOM) on brand image and purchase intention. The main purpose of the research is to investigate the effect of Electronic Word-of-Mouth (eWOM) on brand image and purchase intention, a study on Malaysia’s automobile industry focusing on Malaysian branded cars |
| Appears in Collections: |
SocioEconomic Challenges (SEC) |
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Files
| File | Size | Format | Downloads |
|---|---|---|---|
| Halbusi_The_Effect_of_Electronic.pdf | 289.06 kB | Adobe PDF | 360012584 |
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