Racism In Germany And The Global Consequences For Premium Brands

Zwerenz, D.

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Title	Racism In Germany And The Global Consequences For Premium Brands
Authors	Zwerenz, D.
ORCID
Keywords	расистські заворушення в Саксонії расистские беспорядки в Саксонии racist riots in Saxony дивіться виробники в сегменті преміум класу производители часов в премиальном сегменте watch manufacturers in the premium segment навчання співробітників проти расизму обучение сотрудников против расизма employee training against racism світовий ринок якісних годин мировой рынок высококачественных часов world market for high-quality watches регіональна економіка региональная экономика regional economy
Type	Article
Date of Issue	2019
URI	http://essuir.sumdu.edu.ua/handle/123456789/73913
Publisher	Sumy State University
License	Copyright not evaluated
Citation	Zwerenz, D. (2019). Racism In Germany And The Global Consequences For Premium Brands. SocioEconomic Challenges, 3(2), 54-62. http://doi.org/10.21272/sec.3(2).54-62.2019.
Abstract	hemnitz is a city in Saxony (in East Germany) with approx. 250,000 inhabitants. It examines the impact of images in the media and videos the medium-sized company NOMUS. The manufacturer is the company of NOMUS, a medium-sized manufacturer of luxury watches. NOMUS sold its luxury products in international cities all over the world. The production of watches takes place in the small town > Glashütte <. Glashütte is approx. 80 km away from Chemnitz, approx. 7,300 inhabitants live in Glashütte. NOMUS supplies a worldwide dealer network with subsidiaries in the USA, Canada, Cuba, Argentina, the U.A.E., India, China, Japan, Australia and Europe. NOMUS has 250 employees in the glassworks and 50 employees in a design studio in Berlin.
Appears in Collections:	SocioEconomic Challenges (SEC)