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Title | Advertising In The Environment Of Movies, A Literature Study |
Authors |
Horváth, A.
Balázs, G. |
ORCID | |
Keywords |
поведінка покупця потребительское поведение consumer behavior культурний маркетинг культурный маркетинг cultural marketing перейматися фільмом потребление фильма movie consumption реклама реклама advertising |
Type | Article |
Date of Issue | 2019 |
URI | http://essuir.sumdu.edu.ua/handle/123456789/75668 |
Publisher | Sumy State University |
License | Copyright not evaluated |
Citation | Horváth, A., Balázs, G. (2019). Advertising In The Environment Of Movies, A Literature Study. SocioEconomic Challenges, 3(3), 40-46. http://doi.org/10.21272/sec.3(3).40-46.2019. |
Abstract |
While it is common practice to interrupt various programs – even movies – on our television sets for adver-tisement breaks, the same could be inconceivable for the average person in a movie theatre setting, or in a home movie watching scenario where the interruption would come in the middle of a previously purchased (or one provided through a subscription based streaming service) movie. |
Appears in Collections: |
SocioEconomic Challenges (SEC) |
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Files
File | Size | Format | Downloads |
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Horvath_Advertising_In_The_Environment.pdf | 308.21 kB | Adobe PDF | -554945353 |
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