Advertising In The Environment Of Movies, A Literature Study

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Title	Advertising In The Environment Of Movies, A Literature Study
Authors	Horváth, A. Balázs, G.
ORCID
Keywords	поведінка покупця потребительское поведение consumer behavior культурний маркетинг культурный маркетинг cultural marketing перейматися фільмом потребление фильма movie consumption реклама реклама advertising
Type	Article
Date of Issue	2019
URI	http://essuir.sumdu.edu.ua/handle/123456789/75668
Publisher	Sumy State University
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Citation	Horváth, A., Balázs, G. (2019). Advertising In The Environment Of Movies, A Literature Study. SocioEconomic Challenges, 3(3), 40-46. http://doi.org/10.21272/sec.3(3).40-46.2019.
Abstract	While it is common practice to interrupt various programs – even movies – on our television sets for adver-tisement breaks, the same could be inconceivable for the average person in a movie theatre setting, or in a home movie watching scenario where the interruption would come in the middle of a previously purchased (or one provided through a subscription based streaming service) movie.
Appears in Collections:	SocioEconomic Challenges (SEC)