Digital vs internet marketing: specific differences

Kholod, V.

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Title	Digital vs internet marketing: specific differences
Authors	Kholod, V.
ORCID
Keywords	digital marketing цифровий маркетинг цифровой маркетинг internet marketing інтернет-маркетинг интернет-маркетинг
Type	Conference Papers
Date of Issue	2019
URI	https://essuir.sumdu.edu.ua/handle/123456789/77050
Publisher	Sumy State University
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Citation	Kholod V. Digital vs internet marketing: specific differences [Текст] / V. Kholod // Соціально-гуманітарні аспекти розвитку сучасного суспільства: матеріали VII Всеукраїнської наукової конференції студентів, аспірантів, викладачів та співробітників, м. Суми, 18-19 квітня 2019 р. – Суми: СумДУ, 2019. – С. 342-345.
Abstract	Intensive quantitative and qualitative growth of Internet users since the late 80- ies provided it with communication functions and possibilities of economic interaction. Enterprises started to create sites and implement electronic forms of doing business. The continuous growth of Internet users, each of whom is a potential consumer, has led to an adequate increase in the turnover of the electronic economy. Virtual goods and electronic money are unique phenomena of electronic economy, which do not exist separately from the productive forces of the electronic economy (computer devices and telecommunication facilities).
Appears in Collections:	Наукові видання (ІФСК)