Methods review for assessing the investment attractiveness of innovative bank technologies

Kuzmenko, Olha Vitaliivna; Овчаренко, В.О.

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Title	Methods review for assessing the investment attractiveness of innovative bank technologies
Authors	Kuzmenko, Olha Vitaliivna Овчаренко, В.О.
ORCID	http://orcid.org/0000-0001-8575-5725
Keywords	інвестиційна привабливість investment attractiveness інформаційні технології information technologies cтатичні методи static methods динамічні методи dynamic methods инвестиционная привлекательность информационные технологии динамические методы
Type	Conference Papers
Date of Issue	2020
URI	https://essuir.sumdu.edu.ua/handle/123456789/80936
Publisher	Sumy State University
License	Copyright not evaluated
Citation	Kuzmenko, O.V. Methods review for assessing the investment attractiveness of innovative bank technologies [Тех] / О.V. Kuzmenko, V.O. Ovcharenko // Socio-Economic Challenges : Proceedings of the International Scientific and Practical Conference, Sumy, November 3–4, 2020. Sumy : Sumy State University, 2020. – P. 209-213.
Abstract	The use of information and communication technologies significantly changes the modern business space. Today banks are actively applying approaches to customer service, based on the use of innovative information technologies. These technologies provide a competitive advantage for a bank and contribute to growing its profitability. At the same time, it is risky to invest in innovations, since new technology implementation may not bring the desired effect. Therefore, the investment attractiveness assessment of innovative banking technologies is actual for banks, and the use of assessment will avoid inefficient and risky investment decisions.
Appears in Collections:	Наукові видання (ННІ БТ)