The role of digital media in a diffusion of innovations: methodological remarks

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Title	The role of digital media in a diffusion of innovations: methodological remarks
Authors	Zaitseva, Stanislava Stanislavivna
ORCID	http://orcid.org/0000-0002-6994-884X
Keywords	дифузія інновацій диффузия инноваций diffusion of innovations
Type	Article
Date of Issue	2019
URI	https://essuir.sumdu.edu.ua/handle/123456789/81123
Publisher	European Journalof Humanities and Social Sciences
License	Copyright not evaluated
Citation	Zaitseva S.S. The role of digital media in a diffusion of innovations: methodological remarks // European Journalof Humanities and Social Sciences. 2019. № 2. Р. 7-10. URL: http://ppublishing.org/archive/journals/769/ (дата звернення: 16.12.2020)
Abstract	A methodological approach is proposed to evaluate potential impact of digital media publications on a diffusion of scientific and technical innovations. The approach is based on five factors, which E. Rogers defined as main for adopter when deciding to use innovation or not.
Appears in Collections:	Наукові видання (ІФСК)