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Title Methods review for assessing the investment attractiveness of innovative bank technologies
Authors Kuzmenko, Olha Vitaliivna  
Овчаренко, В.О.
ORCID http://orcid.org/0000-0001-8575-5725
Keywords інвестиційна привабливість
инвестиционная привлекательность
investment attractiveness
інформаційні технології
информационные технологии
information technologies
cтатичні методи
статические методы
static methods
динамічні методи
динамические методы
dynamic methods
Type Conference Papers
Date of Issue 2020
URI https://essuir.sumdu.edu.ua/handle/123456789/81312
Publisher Sumy State University
License Copyright not evaluated
Citation Kuzmenko O.V., Ovcharenko V.O. Methods review for assessing the investment attractiveness of innovative bank technologies // Socio-Economic Challenges : Proceedings of the International Scientific and Practical Conference, Sumy, November 3–4. 2020. Sumy : Sumy State University, 2020. P. 209-213.
Abstract The use of information and communication technologies significantly changes the modern business space. Today banks are actively applying approaches to customer service, based on the use of innovative information technologies. These technologies provide a competitive advantage for a bank and contribute to growing its profitability. At the same time, it is risky to invest in innovations, since new technology implementation may not bring the desired effect. Therefore, the investment attractiveness assessment of innovative banking technologies is actual for banks, and the use of assessment will avoid inefficient and risky investment decisions.
Appears in Collections: Наукові видання (ННІ БТ)

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