Innovations in Online Advertising Management of Ukrainian Business Entities

Tielietov, Oleksandr Serhiiovych; Teletova, S.; Letunovska, Nataliia Yevhenivna; Lazorenko, V.

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Title	Innovations in Online Advertising Management of Ukrainian Business Entities
Authors	Tielietov, Oleksandr Serhiiovych Teletova, S. Letunovska, Nataliia Yevhenivna Lazorenko, V.
ORCID	http://orcid.org/0000-0001-9977-2294 http://orcid.org/0000-0001-8207-9178
Keywords	innovations in online advertising management Internet marketing social network targeted advertising site of a business entity traffic targeted audience
Type	Article
Date of Issue	2020
URI	https://essuir.sumdu.edu.ua/handle/123456789/82602
Publisher	The World Academy of Research in Science and Engineering
License	Creative Commons Attribution 4.0 International License
Citation	Teletov, Aleksandr. (2020). Innovations in Online Advertising Management of Ukrainian Business Entities. International Journal of Advanced Trends in Computer Science and Engineering. 9. 272-279. 10.30534/ijatcse/2020/4091.22020.
Abstract	The purpose of this article is to substantiate theoretical provisions and develop recommendations for innovative advertising management of enterprises producing biological preparations. The study analyzes the features of the modern Ukrainian market of veterinary products, in particular in the segment of biological products. The authors focus on innovative advertising tools in the industrial sphere. The authors substantiate the importance of the image of biological products producers. The analysis of websites and targeted advertising features in Facebook social network for the producers of this profile are made.
Appears in Collections:	Наукові видання (ННІ БіЕМ)